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MRRdeals
Nutria (9e3eaa)

Nutria (9e3eaa)

⭐MRRdeals Score · 60/100 · Top 28%
Health & Fitness·Founded Jul 2025·Revenue rank #191
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MRR
$46.5K/mo+2.4%
Asking
$1.5M
$MRRdeals score
60/100Top 28%

What this SaaS is

Nutria uses AI to help users track calories.

SubscriptionA consumer health app operator with experience growing and retaining subscription-based mobile apps.
Key features
  • AI calorie tracking
  • Free trial
Things to scrutinise
  • Single acquisition channel— All customers come from one acquisition channel. Pull the plug and revenue dies.

Numbers that matter

MRR
$46.5K/mo
Revenue 30d
$87.3K
Cash actually collected
All-time
$547.2K
Active subscriptions
14.4K
Total customers
—
Not reported by TrustMRR
Growth 30d
+2.4%
Profit margin
80%
Multiple
1.4x
Asking / ARR
Payback
40.3 mo
At current margin
At a glance
Founded
1.3 yr ago
Listed
3d ago · fresh
Payments
Revenuecat
Audience
B2C

Mobile app

App StoreGoogle Play4.7(135 ratings)Version 1.4.4

Apple and Google keep 15–30% of subscriptions: check whether the revenue and margin above are before or after the store commission, and plan the transfer of the app and its subscriptions through App Store Connect or Google Play.

Marketing channels

social
tiktok

Score breakdown

How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.

ValueGrowthTractionMoatOperabilityRiskMarket
Value57/100

Payback at the stated margin, asking multiple vs the category median, and profit margin. The heaviest axis: what you pay for what it earns.

Growth41/100

Revenue trend over the last ~90 days from our daily snapshots (30-day figure when history is short), capped so one spike can't dominate, minus a penalty for erratic revenue.

Traction88/100

Paying customers, revenue scale and traffic (log scales), plus live-site health (reachable pricing page, core pages, maintained site).

Moat34/100

AI-disruption risk, organic search presence, recurring B2B revenue; penalties for thin AI wrappers and no-code lock-in.

Operability40/100

How turnkey the takeover is: diversity of marketing channels, Merchant-of-Record status, team.

Risk84/100

Higher = safer. Business age, breadth of the customer base (concentration risk), recurring vs one-off revenue, known payment provider.

Market60/100

Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.

Market read

  • TAM
    large

    Consumer calorie tracking serves a broad global audience across weight management, fitness, and nutrition.

  • Saturation
    saturated

    Established apps such as MyFitnessPal, Lose It!, and Cronometer compete with many AI-assisted entrants.

  • 3y trend
    growing

    Weight-management demand and AI-assisted food logging continue to attract consumer interest.

  • AI disruption
    wrapper killable

    Photo-based calorie estimation is readily replicated with general-purpose vision models and a basic app interface.

  • Hype cycle
    mainstream

    AI nutrition tracking is now a mainstream feature in a mature consumer health-app category.

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