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MRRdeals
Flowy

Flowy

MRRdeals Score · 50/100
Health & Fitness·Founded Dec 2025·Revenue rank #1,929
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MRR
$318/mo+99.6%
Asking
$17K
$MRRdeals score
50/100

Flowy is an AI-powered emotional wellness app that helps users understand and manage their emotions through journaling, mood tracking, and AI-guided conversations. Users can vent freely, receive perso

What this SaaS is

AI-powered app for emotional wellness through journaling and mood tracking.

Subscription$5.75/moInvestors or operators in the mental health and wellness space.
Key features
  • AI-guided conversations
  • Mood tracking
  • Journaling tool
Things to scrutinise
  • Founded <12mo agoLess than 12 months of operating history. Retention is unproven.
  • Single acquisition channelAll customers come from one acquisition channel. Pull the plug and revenue dies.
  • No active customersZero customers reported. Hard to model retention or growth.

Numbers that matter

MRR
$318/mo
Revenue 30d
$1.1K
Cash actually collected
All-time
$2.6K
Active subscriptions
57
Total customers
57
All-time count
Growth 30d
+99.6%
Profit margin
80%
Multiple
1.3x
Asking / ARR
Payback
66.8 mo
At current margin
At a glance
Founded
7 mo ago
Listed
13d ago
Payments
Superwall
Audience
B2C

Tech stack

frontend
flutter

Marketing channels

social
tiktok

Score breakdown

How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.

ProfitabilityGrowthProductMoatOperabilityRiskMarket
Profitability23/100

Payback period, asking price vs category median multiple, and 30-day profit margin.

Growth64/100

30-day MRR delta, with a small bonus when historical snapshots confirm a sustained climb.

Product49/100

Revenue per visitor, customer count, plus live-site UX signals (pricing reachability, core pages, copyright freshness).

Moat37/100

AI-disruption risk, presence on review platforms (G2, ProductHunt, AppSumo…), penalty when built on no-code rails.

Operability40/100

Diversity of marketing channels, Merchant-of-Record status, cofounder count. Solo founders and no-code stacks get docked.

Risk72/100

Listing freshness, payment provider trust, business age, customer concentration. Higher score = less risky.

Market61/100

Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.

Market read

  • TAM
    mid

    The emotional wellness market is sizable but not expansive, catering to a specific audience.

  • Saturation
    mature

    Many similar apps exist, indicating a mature market with established players.

  • 3y trend
    growing

    Interest in mental health apps has increased, showing a growing trend in user adoption.

  • AI disruption
    vulnerable

    The app's reliance on AI for basic functions makes it vulnerable to simpler alternatives.

  • Hype cycle
    mainstream

    Emotional wellness apps are widely accepted now, placing them in the mainstream phase.

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