What is your SaaS worth?
A fair-range valuation in under a minute. The base multiple for every category is the median of real, on-sale listings on TrustMRR — the same baseline we use to compute our MRRdeals Score — then adjusted for your growth, churn, margin and track record. No login. Nothing stored unless you opt in to the buyer-alert newsletter.
Your SaaS
Multiples from 651 live listings · refreshed daily
Estimated fair acquisition range
Midpoint: $199k · 3.3× ARR
The 2.6× base is the median of 59 on-sale SaaS businesses on TrustMRR. Those listings trade between 1.4× and 4.7× ARR (25th–75th percentile).
See comparable SaaS deals on saleAdjustments applied
- Growth +8%/mo+0.25x
- Churn 5%/mo+0.25x
- 40% profit margin+0.25x
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Estimate is indicative. Real acquisition prices depend heavily on due diligence findings, strategic fit, and negotiation. For a proper market test, list your SaaS on TrustMRR where revenue can be verified by buyers, or browse today's best-scored deals to see what comparable businesses fetch.
How we value a SaaS
Acquirers don't pay for code or servers — they pay a multiple of the recurring revenue a business throws off. The math is simple:
Price = ARR × multiple
where ARR = MRR × 12, and the multiple is set by category then adjusted for the health of the business.
The base multiple is where most online calculators cheat — they hardcode a number. We don't. We pull every on-sale business on TrustMRR, compute each one's asking-to-ARR ratio, and take the median per category. Then five factors nudge that base up or down:
- ·Growth — fast MoM growth adds up to +1.5× ; decline subtracts.
- ·Churn — sub-3% monthly earns a premium; 15%+ is a heavy discount.
- ·Profit margin — fat margins lift the multiple, losses cut it.
- ·Customer count — a broad base lowers concentration risk.
- ·Track record — 3+ years of operation reassures buyers; under a year is risky.
The result is a range, not a point: we bracket the midpoint by ±30% to reflect how much negotiation and due diligence move the final number. For the full scoring system behind our deal rankings, see our methodology.
Current SaaS multiples by category
Live medians from 651 on-sale businesses on TrustMRR, refreshed daily. The 25th–75th percentile column shows how wide each category's pricing spread really is. Market-wide median: 3.0× ARR.
| Category | Median | Listings |
|---|---|---|
| Artificial Intelligence | 3.3x | 183 |
| Mobile Apps | 2.4x | 88 |
| SaaS | 2.6x | 59 |
| Education | 3.3x | 36 |
| Health & Fitness | 3.3x | 35 |
| Marketing | 2.5x | 32 |
| Content Creation | 3.9x | 31 |
| Developer Tools | 2.8x | 25 |
| Productivity | 3.6x | 18 |
| Design Tools | 3.0x | 13 |
| Utilities | 2.6x | 12 |
| Recruiting & HR | 3.5x | 12 |
Categories with fewer than 5 on-sale listings are omitted — too thin a sample to publish a reliable median.
SaaS valuation FAQ
How is a SaaS business valued?+
A SaaS is usually priced as a multiple of its annual recurring revenue (ARR = MRR × 12). The multiple depends mostly on category, then on growth, churn, profit margin, customer count and track record. A fast-growing, low-churn AI tool can fetch 6×+ ARR, while a flat, high-churn product trades closer to 2-3×.
Where do your multiples come from?+
From real listings. We take every on-sale business on TrustMRR, compute its asking-to-ARR multiple, and use the median per category as the base. It's the exact same baseline our editorial MRRdeals Score uses, so the estimate is grounded in what the market is actually asking right now, refreshed daily.
Is this an official appraisal?+
No. It's an indicative range to anchor your expectations. Real acquisition prices swing with due-diligence findings, revenue verification, strategic fit and negotiation. The cleanest way to discover your true price is to list and let verified buyers bid.
What MRR figure should I enter?+
Use your true recurring monthly revenue, net of refunds. If your business is one-shot or lifetime rather than subscription, enter your average monthly cash over the last few months — buyers discount non-recurring revenue, so the estimate will too via the churn and category inputs.
Does churn really move the price that much?+
Yes. Churn is the single clearest signal of revenue durability. Under 3% monthly churn earns a premium; above 15% it materially discounts the multiple, because a buyer is effectively buying a leaking bucket they'll have to refill.