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MRRdeals
Smokify

Smokify

FRMRRdeals Score · 41/100
Health & Fitness·Founded Jan 2026·Revenue rank #1,074
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MRR
$911/mo-31.8%
Asking
$50K
$MRRdeals score
41/100

Quit smoking today. Track your smoke-free days, calculate your savings and stay motivated. Your first step toward a smoke-free life starts here.

What this SaaS is

Helps users quit smoking by tracking smoke-free days and savings.

Subscription$5.99/moA health-focused entrepreneur looking to expand in the wellness sector.
Key features
  • Smoke-free day tracking
  • Savings calculator
  • Motivational reminders
Things to scrutinise
  • Founded <12mo agoLess than 12 months of operating history. Retention is unproven.
  • Single acquisition channelAll customers come from one acquisition channel. Pull the plug and revenue dies.

Numbers that matter

MRR
$911/mo
Revenue 30d
$2.2K
Cash actually collected
All-time
$9.4K
Active subscriptions
169
Total customers
169
All-time count
Growth 30d
-31.8%
Profit margin
85%
Multiple
1.9x
Asking / ARR
Payback
64.6 mo
At current margin
At a glance
Founded
4 mo ago
Listed
0d ago · fresh
Payments
Superwall
Audience
B2C

Tech stack

frontend
swiftswiftui
backend
firebase

Marketing channels

organic
content marketing
social
tiktok

Score breakdown

How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.

ProfitabilityGrowthProductMoatOperabilityRiskMarket
Profitability20/100

Payback period, asking price vs category median multiple, and 30-day profit margin.

Growth0/100

30-day MRR delta, with a small bonus when historical snapshots confirm a sustained climb.

Product58/100

Revenue per visitor, customer count, plus live-site UX signals (pricing reachability, core pages, copyright freshness).

Moat26/100

AI-disruption risk, presence on review platforms (G2, ProductHunt, AppSumo…), penalty when built on no-code rails.

Operability50/100

Diversity of marketing channels, Merchant-of-Record status, cofounder count. Solo founders and no-code stacks get docked.

Risk67/100

Listing freshness, payment provider trust, business age, customer concentration. Higher score = less risky.

Market61/100

Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.

Market read

  • TAM
    mid

    The health and fitness app market is sizable but not enormous, targeting a specific behavior change.

  • Saturation
    mature

    Many similar apps exist, indicating a mature market with established competitors.

  • 3y trend
    growing

    Interest in smoking cessation tools has increased, reflecting a growing trend in health awareness.

  • AI disruption
    wrapper killable

    The app's functionality could be easily replicated by a solo developer, posing a risk of being outpaced by simpler solutions.

  • Hype cycle
    mainstream

    Health apps are widely adopted, placing this product in the mainstream phase of the hype cycle.

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