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MRRdeals
Smokify

Smokify

SG⭐MRRdeals Score · 65/100 · Top 17%
Health & Fitness·Founded Jan 2026·Revenue rank #1,734
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MRR
$862/mo-5.5%
Asking
$13K
$MRRdeals score
65/100Top 17%

What this SaaS is

A mobile app helps smokers track smoke-free days, estimate money saved, and stay motivated to quit.

SubscriptionA consumer app operator with experience in health and fitness subscriptions and mobile user acquisition.
Key features
  • Smoke-free day tracking
  • Savings calculator
  • Quit-smoking motivation

Numbers that matter

MRR
$862/mo
Revenue 30d
$367
Cash actually collected
All-time
$12.2K
Active subscriptions
195
Total customers
195
All-time count
Growth 30d
-5.5%
Profit margin
85%
Multiple
3.0x
Asking / ARR
Payback
17.7 mo
At current margin
At a glance
Founded
9 mo ago
Listed
5mo ago
Payments
Superwall
Audience
B2C

Mobile app

Store listing not disclosed by the seller.

Apple and Google keep 15–30% of subscriptions: check whether the revenue and margin above are before or after the store commission, and plan the transfer of the app and its subscriptions through App Store Connect or Google Play.

Tech stack

frontend
swiftswiftui
backend
firebase

Marketing channels

organic
content marketing
social
tiktok

Score breakdown

How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.

ValueGrowthTractionMoatOperabilityRiskMarket
Value91/100

Payback at the stated margin, asking multiple vs the category median, and profit margin. The heaviest axis: what you pay for what it earns.

Growth15/100

Revenue trend over the last ~90 days from our daily snapshots (30-day figure when history is short), capped so one spike can't dominate, minus a penalty for erratic revenue.

Traction59/100

Paying customers, revenue scale and traffic (log scales), plus live-site health (reachable pricing page, core pages, maintained site).

Moat34/100

AI-disruption risk, organic search presence, recurring B2B revenue; penalties for thin AI wrappers and no-code lock-in.

Operability50/100

How turnkey the takeover is: diversity of marketing channels, Merchant-of-Record status, team.

Risk72/100

Higher = safer. Business age, breadth of the customer base (concentration risk), recurring vs one-off revenue, known payment provider.

Market61/100

Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.

Market read

  • TAM
    mid

    The health and fitness app market is sizable but not enormous, targeting a specific behavior change.

  • Saturation
    mature

    Many similar apps exist, indicating a mature market with established competitors.

  • 3y trend
    growing

    Interest in smoking cessation tools has increased, reflecting a growing trend in health awareness.

  • AI disruption
    wrapper killable

    The app's functionality could be easily replicated by a solo developer, posing a risk of being outpaced by simpler solutions.

  • Hype cycle
    mainstream

    Health apps are widely adopted, placing this product in the mainstream phase of the hype cycle.

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