FitCal
MRRdeals Score · 55/100FitCal is a calorie and nutrition tracking app powered by AI, offering personalized plans and meal logging.
What this SaaS is
FitCal is a calorie and nutrition tracking app offering personalized plans and meal logging.
- Calorie tracking
- Nutrition logging
- Personalized meal plans
- Founded <12mo ago— Less than 12 months of operating history. Retention is unproven.
- No active customers— Zero customers reported. Hard to model retention or growth.
- Single acquisition channel— All customers come from one acquisition channel. Pull the plug and revenue dies.
Numbers that matter
Founders
Tech stack
Score breakdown
How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.
Payback period, asking price vs category median multiple, and 30-day profit margin.
30-day MRR delta, with a small bonus when historical snapshots confirm a sustained climb.
Revenue per visitor, customer count, plus live-site UX signals (pricing reachability, core pages, copyright freshness).
AI-disruption risk, presence on review platforms (G2, ProductHunt, AppSumo…), penalty when built on no-code rails.
Diversity of marketing channels, Merchant-of-Record status, cofounder count. Solo founders and no-code stacks get docked.
Listing freshness, payment provider trust, business age, customer concentration. Higher score = less risky.
Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.
Market read
- TAMmid
The health and fitness app market is sizable but not enormous, appealing to a broad audience.
- Saturationmature
Numerous similar apps exist, indicating a mature market with established competitors.
- 3y trendgrowing
Interest in health and fitness apps has increased, reflecting a growing trend in personal wellness.
- AI disruptionwrapper killable
The core functionality can be replicated easily, posing a risk of being outperformed by simpler solutions.
- Hype cyclemainstream
Calorie tracking apps are widely adopted, placing them in the mainstream phase of the hype cycle.
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