FitCal
🔥MRRdeals Score · 85/100 · Top 1%What this SaaS is
FitCal uses AI to help users track calories and nutrition, log meals, and follow personalized plans.
- AI-assisted calorie and nutrition tracking
- Meal logging
- Personalized plans
- Regulatory risk niche— Trading / gambling / crypto / medical. One letter from a regulator can shut it down.
Numbers that matter
Mobile app
Apple and Google keep 15–30% of subscriptions: check whether the revenue and margin above are before or after the store commission, and plan the transfer of the app and its subscriptions through App Store Connect or Google Play.
Founders
Tech stack
Score breakdown
How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.
Payback at the stated margin, asking multiple vs the category median, and profit margin. The heaviest axis: what you pay for what it earns.
Revenue trend over the last ~90 days from our daily snapshots (30-day figure when history is short), capped so one spike can't dominate, minus a penalty for erratic revenue.
Paying customers, revenue scale and traffic (log scales), plus live-site health (reachable pricing page, core pages, maintained site).
AI-disruption risk, organic search presence, recurring B2B revenue; penalties for thin AI wrappers and no-code lock-in.
How turnkey the takeover is: diversity of marketing channels, Merchant-of-Record status, team.
Higher = safer. Business age, breadth of the customer base (concentration risk), recurring vs one-off revenue, known payment provider.
Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.
Market read
- TAMmid
The health and fitness app market is sizable but not enormous, appealing to a broad audience.
- Saturationmature
Numerous similar apps exist, indicating a mature market with established competitors.
- 3y trendgrowing
Interest in health and fitness apps has increased, reflecting a growing trend in personal wellness.
- AI disruptionwrapper killable
The core functionality can be replicated easily, posing a risk of being outperformed by simpler solutions.
- Hype cyclemainstream
Calorie tracking apps are widely adopted, placing them in the mainstream phase of the hype cycle.
Run the numbers
Before you make an offer
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