Zenit - Wellness Habits
⭐MRRdeals Score · 63/100 · Top 21%What this SaaS is
A mobile app for tracking mental health and wellness habits.
- Wellness habit tracking
- Mental health support
- Single acquisition channel— All customers come from one acquisition channel. Pull the plug and revenue dies.
Numbers that matter
Mobile app
Apple and Google keep 15–30% of subscriptions: check whether the revenue and margin above are before or after the store commission, and plan the transfer of the app and its subscriptions through App Store Connect or Google Play.
Marketing channels
Score breakdown
How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.
Payback at the stated margin, asking multiple vs the category median, and profit margin. The heaviest axis: what you pay for what it earns.
Revenue trend over the last ~90 days from our daily snapshots (30-day figure when history is short), capped so one spike can't dominate, minus a penalty for erratic revenue.
Paying customers, revenue scale and traffic (log scales), plus live-site health (reachable pricing page, core pages, maintained site).
AI-disruption risk, organic search presence, recurring B2B revenue; penalties for thin AI wrappers and no-code lock-in.
How turnkey the takeover is: diversity of marketing channels, Merchant-of-Record status, team.
Higher = safer. Business age, breadth of the customer base (concentration risk), recurring vs one-off revenue, known payment provider.
Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.
Market read
- TAMmid
The wellness app market is sizable but not expansive, catering to a broad audience.
- Saturationmature
Many similar apps exist, indicating a mature market with established competitors.
- 3y trendgrowing
Interest in mental health apps has increased, suggesting a growing trend.
- AI disruptionwrapper killable
The app's concept is basic and could be easily replicated by solo developers.
- Hype cyclemainstream
Wellness apps are widely adopted, placing them in the mainstream phase.
Run the numbers
Before you make an offer
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