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MRRdeals
Mommy

Mommy

MRRdeals Score · 56/100
Mobile Apps·Founded Feb 2022·Revenue rank #2,179
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MRR
$1.2K/mo
Asking
$30K
$MRRdeals score
56/100

Mommy is an easy-to-use baby diary that helps parents keep track of their baby's activities and watch development trends with shared access features.

What this SaaS is

Mommy is a mobile app for parents to track their baby's activities and development trends.

SubscriptionA mobile app developer focused on parenting and family-oriented applications.
Key features
  • Baby activity tracking
  • Development trend monitoring
  • Shared access features
Things to scrutinise
  • Founded <12mo agoLess than 12 months of operating history. Retention is unproven.
  • No active customersZero customers reported. Hard to model retention or growth.

Numbers that matter

MRR
$1.2K/mo
Revenue 30d
$984
Cash actually collected
All-time
$1.2K
Active subscriptions
425
Total customers
0
All-time count
Growth 30d
Profit margin
100%
Multiple
2.5x
Asking / ARR
Payback
24.7 mo
At current margin
At a glance
Founded
4.4 yr ago
Listed
8d ago
Payments
Revenuecat
Audience
B2C

Tech stack

frontend
swift

Marketing channels

organic
app store optimization

Score breakdown

How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.

ProfitabilityGrowthProductMoatOperabilityRiskMarket
Profitability69/100

Payback period, asking price vs category median multiple, and 30-day profit margin.

Growth35/100

30-day MRR delta, with a small bonus when historical snapshots confirm a sustained climb.

Product58/100

Revenue per visitor, customer count, plus live-site UX signals (pricing reachability, core pages, copyright freshness).

Moat26/100

AI-disruption risk, presence on review platforms (G2, ProductHunt, AppSumo…), penalty when built on no-code rails.

Operability40/100

Diversity of marketing channels, Merchant-of-Record status, cofounder count. Solo founders and no-code stacks get docked.

Risk82/100

Listing freshness, payment provider trust, business age, customer concentration. Higher score = less risky.

Market61/100

Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.

Market read

  • TAM
    mid

    The target market of parenting apps is sizable but not enormous, fitting a mid TAM classification.

  • Saturation
    mature

    The market for baby tracking apps is well-established with several competitors, indicating mature saturation.

  • 3y trend
    growing

    Interest in parenting and baby tracking apps has increased, suggesting a growing trend over the last three years.

  • AI disruption
    wrapper killable

    The app's functionality can be easily replicated by solo developers, making it vulnerable to wrapper-killable disruption.

  • Hype cycle
    mainstream

    Baby tracking apps are widely used and accepted, placing them in the mainstream phase of the hype cycle.

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