InstaTrack
⭐MRRdeals Score · 60/100 · Top 29%What this SaaS is
Tracks public Instagram accounts and reports who they follow or unfollow.
- Public Instagram account monitoring
- Follow and unfollow tracking
- Real-time activity updates
- Founded <12mo ago— Less than 12 months of operating history. Retention is unproven.
- Regulatory risk niche— Trading / gambling / crypto / medical. One letter from a regulator can shut it down.
Numbers that matter
Mobile app
Apple and Google keep 15–30% of subscriptions: check whether the revenue and margin above are before or after the store commission, and plan the transfer of the app and its subscriptions through App Store Connect or Google Play.
Tech stack
Score breakdown
How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.
Payback at the stated margin, asking multiple vs the category median, and profit margin. The heaviest axis: what you pay for what it earns.
Revenue trend over the last ~90 days from our daily snapshots (30-day figure when history is short), capped so one spike can't dominate, minus a penalty for erratic revenue.
Paying customers, revenue scale and traffic (log scales), plus live-site health (reachable pricing page, core pages, maintained site).
AI-disruption risk, organic search presence, recurring B2B revenue; penalties for thin AI wrappers and no-code lock-in.
How turnkey the takeover is: diversity of marketing channels, Merchant-of-Record status, team.
Higher = safer. Business age, breadth of the customer base (concentration risk), recurring vs one-off revenue, known payment provider.
Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.
Market read
- TAMsmall
The target audience is limited to Instagram users, indicating a small TAM.
- Saturationmature
The market for social media monitoring apps is mature with many established players.
- 3y trendstable
The demand for such apps has remained stable over the past three years.
- AI disruptionwrapper killable
The app's functionality can be easily replicated by solo developers, posing a high risk.
- Hype cyclemainstream
Social media monitoring tools are widely used and have reached mainstream adoption.
Run the numbers
Before you make an offer
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