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MRRdeals
InstaTrack

InstaTrack

MRRdeals Score · 59/100
Mobile Apps·Founded Jan 2026·Revenue rank #1,657
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MRR
$2K/mo+13.5%
Asking
$13K
$MRRdeals score
59/100

InstaTrack lets you monitor any public Instagram account. See exactly who they follow and unfollow, in real time.

What this SaaS is

InstaTrack monitors public Instagram accounts for follow/unfollow activity in real time.

SubscriptionA mobile app developer looking to expand into social media analytics.
Key features
  • Real-time monitoring
  • Public account tracking
  • User-friendly interface
Things to scrutinise
  • Founded <12mo agoLess than 12 months of operating history. Retention is unproven.
  • No active customersZero customers reported. Hard to model retention or growth.
  • Single acquisition channelAll customers come from one acquisition channel. Pull the plug and revenue dies.

Numbers that matter

MRR
$2K/mo
Revenue 30d
$1.9K
Cash actually collected
All-time
$4.2K
Active subscriptions
69
Total customers
0
All-time count
Growth 30d
+13.5%
Profit margin
98%
Multiple
0.6x
Asking / ARR
Payback
6.6 mo
At current margin
At a glance
Founded
6 mo ago
Listed
5mo ago
Payments
Revenuecat
Audience
B2C

Tech stack

frontend
exporeactnative
backend
prismapostgresqlrailwayrevenuecat

Score breakdown

How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.

ProfitabilityGrowthProductMoatOperabilityRiskMarket
Profitability99/100

Payback period, asking price vs category median multiple, and 30-day profit margin.

Growth68/100

30-day MRR delta, with a small bonus when historical snapshots confirm a sustained climb.

Product49/100

Revenue per visitor, customer count, plus live-site UX signals (pricing reachability, core pages, copyright freshness).

Moat26/100

AI-disruption risk, presence on review platforms (G2, ProductHunt, AppSumo…), penalty when built on no-code rails.

Operability44/100

Diversity of marketing channels, Merchant-of-Record status, cofounder count. Solo founders and no-code stacks get docked.

Risk47/100

Listing freshness, payment provider trust, business age, customer concentration. Higher score = less risky.

Market51/100

Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.

Market read

  • TAM
    small

    The target audience is limited to Instagram users, indicating a small TAM.

  • Saturation
    mature

    The market for social media monitoring apps is mature with many established players.

  • 3y trend
    stable

    The demand for such apps has remained stable over the past three years.

  • AI disruption
    wrapper killable

    The app's functionality can be easily replicated by solo developers, posing a high risk.

  • Hype cycle
    mainstream

    Social media monitoring tools are widely used and have reached mainstream adoption.

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