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MRRdeals
Captime

Captime

MRRdeals Score · 46/100
Health & Fitness·Revenue rank #2,257
Share on X
MRR
$481/mo+72.2%
Asking
$30K
$MRRdeals score
46/100

What this SaaS is

Captime is an iPhone app for timing CrossFit and HIIT workouts, with customizable timers and workout video recording.

SubscriptionA fitness app operator with an existing audience of CrossFit and HIIT athletes who can improve distribution and retention.
Key features
  • Customizable workout timers
  • Workout video recording

Numbers that matter

MRR
$481/mo
Revenue 30d
$544
Cash actually collected
All-time
$6K
Active subscriptions
151
Total customers
—
Not reported by TrustMRR
Growth 30d
+72.2%
Profit margin
70%
Multiple
4.6x
Asking / ARR
Payback
89.1 mo
At current margin
At a glance
Founded
—
Listed
10mo ago · stale
Payments
Revenuecat
Audience
B2C

Mobile app

App Store4.6(64 ratings)Version 5.1.3

Apple and Google keep 15–30% of subscriptions: check whether the revenue and margin above are before or after the store commission, and plan the transfer of the app and its subscriptions through App Store Connect or Google Play.

Score breakdown

How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.

ValueGrowthTractionMoatOperabilityRiskMarket
Value22/100

Payback at the stated margin, asking multiple vs the category median, and profit margin. The heaviest axis: what you pay for what it earns.

Growth70/100

Revenue trend over the last ~90 days from our daily snapshots (30-day figure when history is short), capped so one spike can't dominate, minus a penalty for erratic revenue.

Traction60/100

Paying customers, revenue scale and traffic (log scales), plus live-site health (reachable pricing page, core pages, maintained site).

Moat34/100

AI-disruption risk, organic search presence, recurring B2B revenue; penalties for thin AI wrappers and no-code lock-in.

Operability44/100

How turnkey the takeover is: diversity of marketing channels, Merchant-of-Record status, team.

Risk72/100

Higher = safer. Business age, breadth of the customer base (concentration risk), recurring vs one-off revenue, known payment provider.

Market61/100

Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.

Market read

  • TAM
    mid

    The market for fitness apps is sizable but not enormous, catering to a specific audience.

  • Saturation
    mature

    The fitness app market is well-established with many competitors offering similar functionalities.

  • 3y trend
    growing

    Interest in fitness apps has increased, particularly with the rise of home workouts.

  • AI disruption
    wrapper killable

    The app's core functionality can be easily replicated by solo developers, posing a risk.

  • Hype cycle
    mainstream

    Fitness apps are widely used and accepted, indicating a mature stage in the hype cycle.

Before you make an offer

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