Amazon FBA Business in the Hobbies Niche
MRRdeals Score · 51/100A Amazon FBA business in the Hobbies and Outdoors niche making $222k a year in net profit on $705k of revenue (31% margin). Profitable for 1.8 years, run in about 4 hours a week. Listed on Empire Flippers at $599k, 2.7× annual profit (similar businesses: 2.5×).
“This established e-commerce business specializes in a very specific outdoor hobby, featuring its own branded products sold primarily through Amazon in the…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Oct 2025 | $57k | $18k |
| Nov 2025 | $95k | $35k |
| Dec 2025 | $95k | $41k |
| Jan 2026 | $42k | $15k |
| Feb 2026 | $57k | $17k |
| Mar 2026 | $66k | $20k |
| Apr 2026 | $49k | $14k |
| May 2026 | $53k | $14k |
| Jun 2026 | $69k | $21k |
| Jul 2026 | $50k | $14k |
| Aug 2026 | $41k | $9k |
| Sep 2026 | $30k | $3k |
Figures verified by Empire Flippers (Amazon Seller Central).
Opportunities
- ·Expanding the product range with accessories, bundles, replacement parts, and models for different price points
- ·Growing Amazon US sales by improving PPC efficiency, keyword rankings, listing conversion, A+ Content, and the Brand Store
- ·Developing direct-to-consumer sales through the existing Shopify store to diversify revenue
- ·Expanding geographically into the UK and other suitable Amazon marketplaces
- ·Building wholesale and retail distribution through outdoor and hobby retailers
- ·Creating educational content, product demonstrations, and user-generated content across YouTube, TikTok, Facebook, and Instagram
Risks
- ·An increase in Amazon ad pricing could make the ads unprofitable.
- ·Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
As listed by Empire Flippers.
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