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MRRdeals
Amazon FBA Business in the Home Niche
Empire Flippers #95477Amazon FBA

Amazon FBA Business in the Home Niche

🔥MRRdeals Score · 72/100 · Top 8%
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A Amazon FBA business in the Home and Kitchenware niche making $121k a year in net profit on $752k of revenue (16% margin). Profitable for 8 years, run in about 6 hours a week. Listed on Empire Flippers at $302k, 2.5× annual profit (similar businesses: 2.5×).

“This Amazon FBA-exclusive business specializes in lifestyle products under two distinct brands, focusing on home, kitchen, and daily-use items. The business…” — Empire Flippers listing
Asking price
$302k
Net profit / yr
$121k
Revenue / yr
$752k
Multiple
2.5× profit
similar: 2.5×
Net margin
16%
Profit trend
+55%
Owner time
6 h/week
Profitable for
8 years
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MRRdeals score

Empire Flippers ranking

72/ 100Top 8%
ValueTrendStabilityTrack recordOperabilityMarginMoat
Value52/100

Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.

Trend99/100

Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.

Stability90/100

How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.

Track record100/100

Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.

Operability97/100

Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.

Margin23/100

Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.

Moat50/100

Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.

Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works

Monthly profit & loss

MonthRevenueNet profit
Oct 2025$55k$8k
Nov 2025$73k$10k
Dec 2025$62k$10k
Jan 2026$62k$8k
Feb 2026$63k$12k
Mar 2026$76k$15k
Apr 2026$62k$10k
May 2026$58k$12k
Jun 2026$60k$9k
Jul 2026$58k$10k
Aug 2026$61k$10k
Sep 2026$61k$7k

Figures verified by Empire Flippers (Amazon Seller Central).

Opportunities

  • ·Launching adjacent lifestyle and home products using the brand’s design-driven approach
  • ·Expanding existing SKUs with new colors and design variations to boost conversions
  • ·Growing beyond Amazon through Shopify, Walmart, TikTok Shop, and Meta advertising
  • ·Improving Amazon advertising and the Brand Store to increase visibility and conversions
  • ·Developing new patented products using transferable design patents and seller handover insights
  • ·Pursuing B2B and wholesale distribution to expand sales beyond Amazon

Risks

  • ·An increase in Amazon ad pricing could make the ads unprofitable.
  • ·Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).

As listed by Empire Flippers.

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