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MRRdeals
Empire Flippers #96693Amazon FBAeCommerce

Amazon FBA Business in the Supplements Niche

🔥MRRdeals Score · 69/100 · Top 12%
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A Amazon FBA business in the Supplements niche making $169k a year in net profit on $508k of revenue (33% margin). Profitable for 15 years, run in about 20 hours a week. Listed on Empire Flippers at $287k, 1.7× annual profit (similar businesses: 2.5×).

“Founded in 2011, this premium natural wellness brand has developed a long-standing presence in the European market and was an early mover within its product…” — Empire Flippers listing
Asking price
$287k
Net profit / yr
$169k
Revenue / yr
$508k
Multiple
1.7× profit
similar: 2.5×
Net margin
33%
Profit trend
-30%
Owner time
20 h/week
Profitable for
15 years
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MRRdeals score

Empire Flippers ranking

69/ 100Top 12%
ValueTrendStabilityTrack recordOperabilityMarginMoat
Value91/100

Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.

Trend0/100

Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.

Stability91/100

How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.

Track record100/100

Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.

Operability57/100

Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.

Margin100/100

Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.

Moat50/100

Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.

Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works

Monthly profit & loss

MonthRevenueNet profit
Oct 2025$60k$20k
Nov 2025$50k$12k
Dec 2025$48k$13k
Jan 2026$49k$19k
Feb 2026$39k$13k
Mar 2026$47k$15k
Apr 2026$44k$17k
May 2026$34k$11k
Jun 2026$35k$12k
Jul 2026$34k$12k
Aug 2026$33k$11k
Sep 2026$35k$12k

Figures verified by Empire Flippers (Amazon Seller Central).

Opportunities

  • ·Expanding digital marketing through social media, targeted advertising, and Google Ads
  • ·Activating Amazon Pan-EU and launching into the UK market
  • ·Establishing and scaling the brand in the U.S. market
  • ·Entering additional international markets like the UAE, China, and other global regions
  • ·Promoting the book as a brand-building and customer acquisition tool

Risks

  • ·An increase in Amazon ad pricing could make the ads unprofitable.
  • ·Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
  • ·An increase in Paid Traffic pricing could make the ads unprofitable.
  • ·Supplier increasing prices
  • ·High spam scores can limit deliverability and engagement.
  • ·Losing key sponsors or advertisers can make revenue inconsistent.

As listed by Empire Flippers.

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