$
MRRdeals
Amazon FBA Business in the Pet Care Niche

Amazon FBA Business in the Pet Care Niche

MRRdeals Score · 46/100
Share on X

A Amazon FBA business in the Pet Care niche making $435k a year in net profit on $1.84M of revenue (24% margin). Profitable for 16 years, run in about 40 hours a week. Listed on Empire Flippers at $1.39M, 3.2× annual profit (similar businesses: 2.5×).

“This online business is a highly profitable, veterinarian-invented pet medical care brand with a proven track record of over 350,000+ units sold. Operating…” — Empire Flippers listing
Asking price
$1.39M
Net profit / yr
$435k
Revenue / yr
$1.84M
Multiple
3.2× profit
similar: 2.5×
Net margin
24%
Profit trend
-7%
Owner time
40 h/week
Profitable for
16 years
$

MRRdeals score

Empire Flippers ranking

46/ 100
ValueTrendStabilityTrack recordOperabilityMarginMoat
Value17/100

Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.

Trend48/100

Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.

Stability93/100

How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.

Track record100/100

Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.

Operability0/100

Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.

Margin59/100

Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.

Moat100/100

Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.

Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works

Monthly profit & loss

MonthRevenueNet profit
Oct 2025$123k$28k
Nov 2025$112k$29k
Dec 2025$119k$36k
Jan 2026$132k$30k
Feb 2026$150k$41k
Mar 2026$118k$26k
Apr 2026$135k$30k
May 2026$176k$40k
Jun 2026$193k$44k
Jul 2026$202k$46k
Aug 2026$195k$46k
Sep 2026$184k$39k

Figures verified by Empire Flippers (Amazon Seller Central, Shopify).

Opportunities

  • ·Expanding outreach to build a larger recurring B2B customer base
  • ·Increasing Facebook, TikTok, Google, affiliate, influencer, and content creator marketing beyond Amazon
  • ·Launching and scaling developed products.
  • ·Expanding into additional international Amazon marketplaces
  • ·Developing underutilized products within the existing catalog

Risks

  • ·An increase in Amazon ad pricing could make the ads unprofitable.
  • ·Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
  • ·An increase in Paid Traffic pricing could make the ads unprofitable.
  • ·Supplier increasing prices
  • ·Amazon can suspend or cancel your account due to a breach of its terms of service (ToS).

As listed by Empire Flippers.

Similar Amazon FBA listings