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MRRdeals
Amazon FBA Business in the Personal Care Niche
Empire Flippers #97447Amazon FBA

Amazon FBA Business in the Personal Care Niche

MRRdeals Score · 58/100 · Top 40%
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A Amazon FBA business in the Personal Care and Bed & Bath niche making $111k a year in net profit on $844k of revenue (13% margin). Profitable for 13 years, run in about 3 hours a week. Listed on Empire Flippers at $300k, 2.7× annual profit (similar businesses: 2.5×).

“This established and profitable Amazon FBA business operates across major European marketplaces in the professional and paramedical cosmetics sector,…” — Empire Flippers listing
Asking price
$300k
Net profit / yr
$111k
Revenue / yr
$844k
Multiple
2.7× profit
similar: 2.5×
Net margin
13%
Profit trend
+3%
Owner time
3 h/week
Profitable for
13 years
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MRRdeals score

Empire Flippers ranking

58/ 100Top 40%
ValueTrendStabilityTrack recordOperabilityMarginMoat
Value42/100

Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.

Trend49/100

Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.

Stability98/100

How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.

Track record100/100

Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.

Operability100/100

Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.

Margin9/100

Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.

Moat50/100

Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.

Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works

Monthly profit & loss

MonthRevenueNet profit
Oct 2025$73k$10k
Nov 2025$83k$11k
Dec 2025$68k$8k
Jan 2026$68k$9k
Feb 2026$64k$8k
Mar 2026$78k$10k
Apr 2026$68k$9k
May 2026$73k$11k
Jun 2026$74k$11k
Jul 2026$71k$10k
Aug 2026$64k$10k
Sep 2026$61k$6k

Figures verified by Empire Flippers (Amazon Seller Central).

Opportunities

  • ·Expanding into new geographic markets and additional Amazon marketplaces
  • ·Launching additional products under the established brand
  • ·Diversifying sales channels through TikTok Shop direct-to-consumer eCommerce and other marketplaces
  • ·Growing Amazon sales through increased PPC investment and listing optimization
  • ·Entering professional beauty and cosmetics distribution channels

Risks

  • ·An increase in Amazon ad pricing could make the ads unprofitable.
  • ·Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).

As listed by Empire Flippers.

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