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MRRdeals
Amazon Associates Site in the Technology Niche

Amazon Associates Site in the Technology Niche

MRRdeals Score · 44/100
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A Amazon Associates business in the Technology and Information niche making $766k a year in net profit on $1.11M of revenue (69% margin). Profitable for 7 years, run in about 1 hour a week. Listed on Empire Flippers at $2.76M, 3.6× annual profit (similar businesses: 2.0×).

“Founded by a seasoned team with a proven track record, this highly authoritative online content business - with a very strong domain name - has consistently…” — Empire Flippers listing
Asking price
$2.76M
Net profit / yr
$766k
Revenue / yr
$1.11M
Multiple
3.6× profit
similar: 2.0×
Net margin
69%
Profit trend
+38%
Owner time
1 h/week
Profitable for
7 years
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MRRdeals score

Empire Flippers ranking

44/ 100
ValueTrendStabilityTrack recordOperabilityMarginMoat
Value0/100

Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.

Trend99/100

Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.

Stability18/100

How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.

Track record100/100

Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.

Operability100/100

Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.

Margin26/100

Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.

Moat0/100

Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.

Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works

Monthly profit & loss

MonthRevenueNet profit
Oct 2025$127k$102k
Nov 2025$102k$71k
Dec 2025$83k$62k
Jan 2026$49k$19k
Feb 2026$58k$32k
Mar 2026$82k$56k
Apr 2026$57k$32k
May 2026$76k$50k
Jun 2026$225k$190k
Jul 2026$94k$61k
Aug 2026$88k$53k
Sep 2026$67k$38k

Figures verified by Empire Flippers (Google Analytics, Amazon Associates, Raptive).

Opportunities

  • ·Investing in AI content to regain rankings and traffic
  • ·Building high-traffic tools with supporting content and link building
  • ·Expanding into further coverage of sub niches
  • ·Growing software content and affiliate-focused reviews in a high-commission market
  • ·Creating software and AI tutorials to capture informational search traffic

Risks

  • ·Google algorithmic changes could cause traffic to fluctuate.
  • ·The main affiliate offers being changed, removed, or updated could affect commissions.
  • ·Google updates to ranking factors may influence future traffic performance.
  • ·Changing advertisers could lead to a lower CTR (click-through rate) generating less revenue.

As listed by Empire Flippers.

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