Amazon Associates Site in the Outdoors Niche
MRRdeals Score · 44/100A Amazon Associates business in the Outdoors and Agriculture niche making $73k a year in net profit on $73k of revenue (99% margin). Profitable for 8 years, run in about 6 hours a week. Listed on Empire Flippers at $174k, 2.4× annual profit (similar businesses: 2.0×).
“Launched in 2016, this Display Advertising site operates in the home and garden niche, offering ideas and inspiration for outdoor landscaping, home décor, and…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Oct 2025 | $6k | $6k |
| Nov 2025 | $8k | $8k |
| Dec 2025 | $6k | $6k |
| Jan 2026 | $5k | $4k |
| Feb 2026 | $5k | $5k |
| Mar 2026 | $8k | $8k |
| Apr 2026 | $8k | $8k |
| May 2026 | $7k | $7k |
| Jun 2026 | $6k | $6k |
| Jul 2026 | $5k | $5k |
| Aug 2026 | $5k | $5k |
| Sep 2026 | $5k | $5k |
Figures verified by Empire Flippers (Mediavine, Amazon Associates, Google Analytics).
Opportunities
- ·Expanding Pinterest strategy by increasing posts, testing pin styles, and using seasonal content
- ·Monetizing email list with affiliate offers, product promotions, or newsletters
- ·Scaling sponsored post revenue by reaching out to relevant brands and agencies
- ·Optimizing affiliate content with targeted reviews and updated product recommendations
- ·Growing YouTube channel by repurposing blog content into videos and tutorials
- ·Refreshing SEO content by updating articles and enhancing internal linking
Risks
- ·Pinterest updates to ranking factors may influence future traffic performance.
- ·Changing advertisers could lead to a lower CTR (click-through rate) generating less revenue.
As listed by Empire Flippers.
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