Amazon Associates Site in the Home Niche
MRRdeals Score · 31/100A Amazon Associates business in the Home and Culinary niche making $128k a year in net profit on $150k of revenue (85% margin). Profitable for 5 years, run in about 20 hours a week. Listed on Empire Flippers at $341k, 2.7× annual profit (similar businesses: 2.0×).
“This online business specializes in healthy, family-friendly recipes that cater to a diverse and loyal audience. The main focus is display ads - making site…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Aug 2025 | $15k | $13k |
| Sep 2025 | $17k | $15k |
| Oct 2025 | $14k | $13k |
| Nov 2025 | $13k | $12k |
| Dec 2025 | $14k | $13k |
| Jan 2026 | $12k | $10k |
| Feb 2026 | $10k | $8k |
| Mar 2026 | $11k | $9k |
| Apr 2026 | $12k | $10k |
| May 2026 | $10k | $8k |
| Jun 2026 | $10k | $8k |
| Jul 2026 | $10k | $10k |
Figures verified by Empire Flippers (Google Analytics).
Opportunities
- ·Expanding short-form social media content across Instagram, TikTok, Pinterest, and YouTube Shorts
- ·Growing the email list with lead magnets, guides, and stronger product promotions
- ·Promoting the membership with exclusive meal plans, printables, and premium content
- ·Launching more digital products like eBooks, meal plans, printables, and cooking guides
- ·Pursuing sponsored partnerships with food and kitchen brands for recipes and campaigns
Risks
- ·Google algorithmic changes could cause traffic to fluctuate.
- ·The main affiliate offers being changed, removed, or updated could affect commissions.
- ·Google updates to ranking factors may influence future traffic performance.
- ·Changing advertisers could lead to a lower CTR (click-through rate) generating less revenue.
As listed by Empire Flippers.
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