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MRRdeals
Amazon FBA Business in the Home Niche
Empire Flippers #95276Amazon FBAAmazon FBMeCommerce

Amazon FBA Business in the Home Niche

MRRdeals Score · 54/100 · Top 49%
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A Amazon FBA business in the Home and Occasions & Gifts niche making $332k a year in net profit on $1.37M of revenue (24% margin). Profitable for 13 years, run in about 20 hours a week. Listed on Empire Flippers at $776k, 2.3× annual profit (similar businesses: 2.5×).

“This listing is for an Amazon FBA and eCommerce business first monetized on Amazon in 2013, operating in the Occasions & Gifts and Home niches, with the brand…” — Empire Flippers listing
Asking price
$776k
Net profit / yr
$332k
Revenue / yr
$1.37M
Multiple
2.3× profit
similar: 2.5×
Net margin
24%
Profit trend
-6%
Owner time
20 h/week
Profitable for
13 years
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MRRdeals score

Empire Flippers ranking

54/ 100Top 49%
ValueTrendStabilityTrack recordOperabilityMarginMoat
Value60/100

Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.

Trend43/100

Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.

Stability0/100

How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.

Track record100/100

Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.

Operability57/100

Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.

Margin59/100

Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.

Moat50/100

Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.

Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works

Monthly profit & loss

MonthRevenueNet profit
Aug 2025$54k$10k
Sep 2025$49k$9k
Oct 2025$63k$8k
Nov 2025$235k$65k
Dec 2025$527k$163k
Jan 2026$48k$2k
Feb 2026$44k$8k
Mar 2026$65k$13k
Apr 2026$85k$21k
May 2026$81k$14k
Jun 2026$66k$11k
Jul 2026$52k$8k

Figures verified by Empire Flippers (Amazon Seller Central).

Opportunities

  • ·Expanding into Canada, the UK, and broader EU marketplaces using proven products
  • ·Growing Walmart Marketplace through ads, Brand Portal, Pro Seller status, and listing optimization
  • ·Developing social commerce through Shopify, visual platforms, and reinstated Buy with Prime
  • ·Improving margins by shifting fulfillment from FBM to AWD and MCF
  • ·Scaling Amazon advertising with enhanced listings, broader PPC, and untapped DSP campaigns

Risks

  • ·An increase in Amazon ad pricing could make the ads unprofitable.
  • ·Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
  • ·Supplier increasing prices

As listed by Empire Flippers.

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