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MRRdeals
Empire Flippers #94977Amazon FBA

Amazon FBA Business in the Home Niche

🔥MRRdeals Score · 68/100 · Top 15%
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A Amazon FBA business in the Home niche making $330k a year in net profit on $2.06M of revenue (16% margin). Profitable for 4 years, run in about 20 hours a week. Listed on Empire Flippers at $660k, 2.0× annual profit (similar businesses: 2.5×).

“Founded in 2023, this Amazon FBA business specializes in home furnishing accessories and has quickly established a strong reputation within its niche. The…” — Empire Flippers listing
Asking price
$660k
Net profit / yr
$330k
Revenue / yr
$2.06M
Multiple
2.0× profit
similar: 2.5×
Net margin
16%
Profit trend
+110%
Owner time
20 h/week
Profitable for
4 years
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MRRdeals score

Empire Flippers ranking

68/ 100Top 15%
ValueTrendStabilityTrack recordOperabilityMarginMoat
Value77/100

Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.

Trend100/100

Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.

Stability46/100

How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.

Track record56/100

Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.

Operability57/100

Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.

Margin23/100

Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.

Moat50/100

Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.

Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works

Monthly profit & loss

MonthRevenueNet profit
Oct 2025$141k$25k
Nov 2025$143k$22k
Dec 2025$199k$39k
Jan 2026$213k$39k
Feb 2026$151k$30k
Mar 2026$247k$60k
Apr 2026$176k$34k
May 2026$172k$27k
Jun 2026$172k$15k
Jul 2026$158k$13k
Aug 2026$160k$16k
Sep 2026$131k$9k

Figures verified by Empire Flippers (Amazon Seller Central).

Opportunities

  • ·Optimizing Amazon pricing, deals, and A/B tests to improve listing conversion
  • ·Expanding into underdeveloped Amazon marketplaces like Canada, Mexico, the UK, and Germany
  • ·Increasing inventory levels to support faster growth without stock constraints
  • ·Launching Shopify and Meta ads to diversify traffic and boost sales
  • ·Improving review generation strategies to strengthen social proof and competitiveness

Risks

  • ·An increase in Amazon ad pricing could make the ads unprofitable.
  • ·Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).

As listed by Empire Flippers.

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