Amazon FBA Business in the Personal Care Niche
MRRdeals Score · 59/100 · Top 37%A Amazon FBA business in the Personal Care and Beauty niche making $818k a year in net profit on $1.74M of revenue (47% margin). Profitable for 13 years, run in about 8 hours a week. Listed on Empire Flippers at $2.54M, 3.1× annual profit (similar businesses: 2.5×).
“Established in 2014, this Amazon FBA business operates a portfolio of mature brands in the premium health, personal care, and wellness niche, serving the US…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Sep 2025 | $162k | $69k |
| Oct 2025 | $165k | $71k |
| Nov 2025 | $144k | $61k |
| Dec 2025 | $137k | $60k |
| Jan 2026 | $157k | $75k |
| Feb 2026 | $148k | $72k |
| Mar 2026 | $170k | $87k |
| Apr 2026 | $150k | $77k |
| May 2026 | $140k | $67k |
| Jun 2026 | $128k | $62k |
| Jul 2026 | $129k | $64k |
| Aug 2026 | $114k | $52k |
Figures verified by Empire Flippers (Amazon Seller Central, Shopify, eBay).
Opportunities
- ·Reducing unit COGS through alternative packaging and supplement suppliers
- ·Building a social media presence to drive untapped customer acquisition
- ·Influencing AI tools to recommend the brand and products
- ·Testing compliant advertising channels despite traditional platform restrictions
- ·Launching new products and expanding into additional categories
- ·Improving listing optimization to increase traffic and conversions
Risks
- ·Amazon can suspend or cancel your account due to a breach of its terms of service (ToS).
As listed by Empire Flippers.
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