Amazon FBA Business in the Home Niche
MRRdeals Score · 42/100A Amazon FBA business in the Home and Outdoors niche making $366k a year in net profit on $3.10M of revenue (12% margin). Profitable for 10 years, run in about 5 hours a week. Listed on Empire Flippers at $952k, 2.6× annual profit (similar businesses: 2.5×).
“Founded in March 2017, this Amazon FBA business operates in the pest control category, offering a focused range of easy-to-use solutions designed for…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Oct 2025 | $302k | $50k |
| Nov 2025 | $253k | $25k |
| Dec 2025 | $205k | $9k |
| Jan 2026 | $179k | $2k |
| Feb 2026 | $119k | $6k |
| Mar 2026 | $150k | $9k |
| Apr 2026 | $259k | $4k |
| May 2026 | $292k | $30k |
| Jun 2026 | $388k | $80k |
| Jul 2026 | $390k | $83k |
| Aug 2026 | $301k | $40k |
| Sep 2026 | $264k | $29k |
Figures verified by Empire Flippers (Amazon Seller Central).
Opportunities
- ·Relaunch Existing Listings: Previously successful listings with strong review profiles and established ranking history can be restocked and reactivated to unlock additional revenue.
- ·Channel Expansion: Significant upside exists through launching on additional platforms such as Walmart, TikTok Shop, eBay, and Shopify, diversifying revenue beyond Amazon.
- ·International Growth: The business already has an approved UK account with access to European marketplaces, creating a clear pathway for international expansion through strategic inventory allocation.
- ·PPC Optimization: A more experienced operator could improve advertising efficiency and scale sales through stronger Amazon PPC management and campaign optimization.
- ·Off-Amazon Advertising: Expanding into external paid traffic channels such as Facebook and Instagram Ads presents additional growth potential and brand exposure opportunities.
- ·Operator Advantage: The business is particularly well-suited for an experienced eCommerce or Amazon operator who can leverage the existing reviews, rankings, and infrastructure to accelerate growth quickly.
Risks
- ·An increase in Amazon ad pricing could make the ads unprofitable.
- ·Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
As listed by Empire Flippers.
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