$
MRRdeals
Empire Flippers #92823Amazon FBAeCommerce

Amazon FBA Business in the Occasions & Gifts Niche

MRRdeals Score · 59/100 · Top 37%
Share on X

A Amazon FBA business in the Occasions & Gifts and Home niche making $127k a year in net profit on $506k of revenue (25% margin). Profitable for 2.6 years, run in about 4 hours a week. Listed on Empire Flippers at $349k, 2.8× annual profit (similar businesses: 2.5×).

“This Amazon FBA business was founded in March 2024 and operates a streamlined portfolio of six SKUs across two product categories. Two of the products are…” — Empire Flippers listing
Asking price
$349k
Net profit / yr
$127k
Revenue / yr
$506k
Multiple
2.8× profit
similar: 2.5×
Net margin
25%
Profit trend
+97%
Owner time
4 h/week
Profitable for
2.6 years
$

MRRdeals score

Empire Flippers ranking

59/ 100Top 37%
ValueTrendStabilityTrack recordOperabilityMarginMoat
Value40/100

Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.

Trend100/100

Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.

Stability31/100

How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.

Track record32/100

Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.

Operability100/100

Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.

Margin64/100

Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.

Moat50/100

Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.

Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works

Monthly profit & loss

MonthRevenueNet profit
Sep 2025$27k$7k
Oct 2025$38k$9k
Nov 2025$31k$5k
Dec 2025$71k$20k
Jan 2026$50k$17k
Feb 2026$41k$13k
Mar 2026$51k$13k
Apr 2026$77k$23k
May 2026$41k$9k
Jun 2026$24k$5k
Jul 2026$25k$6k
Aug 2026$30k$498

Figures verified by Empire Flippers (Amazon Seller Central).

Opportunities

  • ·Launching more products within the existing category
  • ·Optimizing advertising campaigns to improve efficiency and returns
  • ·Testing new ad creatives and audience targeting strategies

Risks

  • ·An increase in Amazon ad pricing could make the ads unprofitable.
  • ·Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
  • ·An increase in Paid Traffic pricing could make the ads unprofitable.
  • ·Supplier increasing prices

As listed by Empire Flippers.

Similar Amazon FBA listings