Amazon FBA Business in the Lifestyle Niche
MRRdeals Score · 42/100A Amazon FBA business in the Lifestyle and Health & Fitness niche making $31k a year in net profit on $307k of revenue (10% margin). Profitable for 4 years, run in about 15 hours a week. Listed on Empire Flippers at $63k, 2.0× annual profit (similar businesses: 2.5×).
“This listing is for a brand started in early 2023 - focused on helping athletes and fitness enthusiasts perform at their best. Initially expanding its reach…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Oct 2025 | $29k | $3k |
| Nov 2025 | $30k | $425 |
| Dec 2025 | $48k | $6k |
| Jan 2026 | $28k | $4k |
| Feb 2026 | $30k | $3k |
| Mar 2026 | $17k | -$1k |
| Apr 2026 | $21k | $2k |
| May 2026 | $18k | $178 |
| Jun 2026 | $22k | $2k |
| Jul 2026 | $17k | $2k |
| Aug 2026 | $21k | $3k |
| Sep 2026 | $26k | $6k |
Figures verified by Empire Flippers (Amazon Seller Central, Xero).
Opportunities
- ·Expanding into Australia and Canada to capitalize on strong premium brand positioning
- ·Launching new product ideas already developed and ready for release later this year
- ·Scaling the private website with improved conversion and customer retention beyond Amazon
- ·Increasing off-Amazon advertising, especially in Canada, via social media and paid media channels
Risks
- ·An increase in Amazon ad pricing could make the ads unprofitable.
- ·Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
As listed by Empire Flippers.
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