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MRRdeals
Amazon FBA Business in the Home Niche
Empire Flippers #91919Amazon FBA

Amazon FBA Business in the Home Niche

⭐MRRdeals Score · 61/100 · Top 31%
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A Amazon FBA business in the Home and Outdoors niche making $87k a year in net profit on $435k of revenue (20% margin). Profitable for 7 years, run in about 7 hours a week. Listed on Empire Flippers at $137k, 1.6× annual profit (similar businesses: 2.5×).

“This listing is for an Amazon FBA business operating in the gardening and home organization niches, first monetized in 2020. The company offers a focused…” — Empire Flippers listing
Asking price
$137k
Net profit / yr
$87k
Revenue / yr
$435k
Multiple
1.6× profit
similar: 2.5×
Net margin
20%
Profit trend
-24%
Owner time
7 h/week
Profitable for
7 years
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MRRdeals score

Empire Flippers ranking

61/ 100Top 31%
ValueTrendStabilityTrack recordOperabilityMarginMoat
Value97/100

Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.

Trend7/100

Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.

Stability0/100

How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.

Track record100/100

Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.

Operability94/100

Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.

Margin41/100

Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.

Moat50/100

Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.

Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works

Monthly profit & loss

MonthRevenueNet profit
Sep 2025$67k$12k
Oct 2025$117k$25k
Nov 2025$65k$8k
Dec 2025$26k$3k
Jan 2026$16k$3k
Feb 2026$11k$3k
Mar 2026$22k$6k
Apr 2026$32k$6k
May 2026$12k$3k
Jun 2026$10k$3k
Jul 2026$9k$943
Aug 2026$48k$13k

Figures verified by Empire Flippers (Amazon Seller Central).

Opportunities

  • ·Expanding into new marketplaces like Temu, Miravia, and other sales channels.
  • ·Launching new complementary products.
  • ·Growing sales in markets outside of Europe, especially North America.

Risks

  • ·An increase in Amazon ad pricing could make the ads unprofitable.
  • ·Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).

As listed by Empire Flippers.

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