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MRRdeals
Empire Flippers #91594Amazon FBAeCommerce

Amazon FBA Business in the Home Niche

MRRdeals Score · 46/100
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A Amazon FBA business in the Home niche making $817k a year in net profit on $6.84M of revenue (12% margin). Profitable for 21 years, run in about 15 hours a week. Listed on Empire Flippers at $2.19M, 2.7× annual profit (similar businesses: 2.5×).

“This opportunity involves the acquisition of a well-established consumer products business that specializes in practical, affordable solutions designed to…” — Empire Flippers listing
Asking price
$2.19M
Net profit / yr
$817k
Revenue / yr
$6.84M
Multiple
2.7× profit
similar: 2.5×
Net margin
12%
Profit trend
-7%
Owner time
15 h/week
Profitable for
21 years
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MRRdeals score

Empire Flippers ranking

46/ 100
ValueTrendStabilityTrack recordOperabilityMarginMoat
Value43/100

Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.

Trend55/100

Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.

Stability0/100

How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.

Track record100/100

Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.

Operability71/100

Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.

Margin5/100

Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.

Moat50/100

Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.

Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works

Monthly profit & loss

MonthRevenueNet profit
Aug 2025$383k$9k
Sep 2025$346k$31k
Oct 2025$454k$48k
Nov 2025$1.54M$198k
Dec 2025$1.42M$213k
Jan 2026$708k$94k
Feb 2026$272k$39k
Mar 2026$223k$16k
Apr 2026$868k$146k
May 2026$166k$4k
Jun 2026$207k$12k
Jul 2026$256k$7k

Figures verified by Empire Flippers.

Opportunities

  • ·Retail expansion: Entering U.S. brick-and-mortar stores to reach in-store shoppers, increase brand visibility, and diversify sales beyond online marketplaces.
  • ·Geographic growth: Expanding into new regions such as Latin America, Africa, and Canada to unlock fresh demand, diversify revenue streams, and reduce market concentration risk.
  • ·UK & EU range rollout: Broadening the product range across the UK and EU to capitalize on seasonal demand while strengthening year-round sales performance.
  • ·Omnichannel e-commerce: Scaling across additional online platforms to widen customer reach, improve engagement, and reduce reliance on a single marketplace.
  • ·Product line expansion: Leveraging a proven product-launch system to introduce new SKUs and variations, creating substantial long-term growth potential.

Risks

  • ·Contact the broker for more information.

As listed by Empire Flippers.

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