Amazon FBA Business in the Health & Fitness Niche
⭐MRRdeals Score · 67/100 · Top 17%A Amazon FBA business in the Health & Fitness and Lifestyle niche making $58k a year in net profit on $165k of revenue (35% margin). Profitable for 2.5 years, run in about 3 hours a week. Listed on Empire Flippers at $133k, 2.3× annual profit (similar businesses: 2.5×).
“Launched in May 2024, this sleep products brand has quickly established a strong international footprint, selling across six Amazon marketplaces including the…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Oct 2025 | $17k | $6k |
| Nov 2025 | $17k | $6k |
| Dec 2025 | $15k | $6k |
| Jan 2026 | $17k | $6k |
| Feb 2026 | $16k | $6k |
| Mar 2026 | $13k | $5k |
| Apr 2026 | $15k | $5k |
| May 2026 | $12k | $4k |
| Jun 2026 | $11k | $4k |
| Jul 2026 | $12k | $4k |
| Aug 2026 | $10k | $3k |
| Sep 2026 | $10k | $3k |
Figures verified by Empire Flippers (Amazon Seller Central).
Opportunities
- ·Multi-Platform Expansion: List the products on additional marketplaces beyond current Amazon regions to diversify revenue streams and reduce platform concentration risk.
- ·Launch & Scale Shopify (DTC): Build a direct-to-consumer website to capture higher margins, collect customer data, and introduce bundles or subscription offers.
- ·Paid Media Growth: Actively scale Meta Ads and Google Ads to drive external traffic, increase brand awareness, and accelerate customer acquisition.
- ·North America Expansion: Strengthen presence in the U.S. and expand further across North America to tap into a significantly larger total addressable market.
- ·Sponsorship & Influencer Agreements: Develop sponsorship partnerships and influencer collaborations to increase brand credibility, social proof, and organic demand.
- ·European Market Entry: Expand into key European Amazon marketplaces to leverage existing product validation and replicate international growth success.
As listed by Empire Flippers.
Similar Amazon FBA listings
Amazon FBA Business in the Home Niche
Amazon FBA Business in the Automotive Niche
Amazon FBA Business in the Beauty Niche
