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MRRdeals
Amazon FBA Business in the Outdoors Niche
Empire Flippers #91033Amazon FBA

Amazon FBA Business in the Outdoors Niche

MRRdeals Score · 45/100
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A Amazon FBA business in the Outdoors and Survival & Security niche making $128k a year in net profit on $594k of revenue (22% margin). Profitable for 10 years, run in about 12 hours a week. Listed on Empire Flippers at $372k, 2.9× annual profit (similar businesses: 2.5×).

“This listing is for an Amazon FBA business first monetized in June 2016, operating in the Outdoors, Culinary, Hobbies, and Survival & Security niches. The…” — Empire Flippers listing
Asking price
$372k
Net profit / yr
$128k
Revenue / yr
$594k
Multiple
2.9× profit
similar: 2.5×
Net margin
22%
Profit trend
-1%
Owner time
12 h/week
Profitable for
10 years
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MRRdeals score

Empire Flippers ranking

45/ 100
ValueTrendStabilityTrack recordOperabilityMarginMoat
Value32/100

Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.

Trend41/100

Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.

Stability0/100

How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.

Track record100/100

Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.

Operability80/100

Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.

Margin50/100

Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.

Moat50/100

Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.

Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works

Monthly profit & loss

MonthRevenueNet profit
Oct 2025$50k$9k
Nov 2025$100k$19k
Dec 2025$100k$39k
Jan 2026$36k$2k
Feb 2026$30k$2k
Mar 2026$44k$10k
Apr 2026$35k$7k
May 2026$49k$10k
Jun 2026$49k$11k
Jul 2026$20k$1k
Aug 2026$37k$8k
Sep 2026$44k$10k

Figures verified by Empire Flippers (Amazon Seller Central).

Opportunities

  • ·Strengthening inventory pipeline management to improve stock availability and operational efficiency
  • ·Expanding specific product offerings (please reach out to the Seller for specifics)
  • ·Leveraging one of the trademarks more effectively to increase brand recognition and competitive positioning (please reach out to the Seller for more information).
  • ·Expanding to new geographies (such as Europe) and eCommerce marketplaces (Shopify, TikTok, Wal-Mart)

Risks

  • ·An increase in Amazon ad pricing could make the ads unprofitable.
  • ·Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).

As listed by Empire Flippers.

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