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MRRdeals
Empire Flippers #90437Amazon FBA

Amazon FBA Business in the Kitchenware Niche

MRRdeals Score · 59/100 · Top 37%
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A Amazon FBA business in the Kitchenware niche making $169k a year in net profit on $809k of revenue (21% margin). Profitable for 6 years, run in about 10 hours a week. Listed on Empire Flippers at $507k, 3.0× annual profit (similar businesses: 2.5×).

“Founded in November 2017, this Amazon FBA business operates in the kitchenware niche and is enrolled in Amazon Brand Registry. The brand offers 8 SKUs focused…” — Empire Flippers listing
Asking price
$507k
Net profit / yr
$169k
Revenue / yr
$809k
Multiple
3.0× profit
similar: 2.5×
Net margin
21%
Profit trend
+19%
Owner time
10 h/week
Profitable for
6 years
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MRRdeals score

Empire Flippers ranking

59/ 100Top 37%
ValueTrendStabilityTrack recordOperabilityMarginMoat
Value27/100

Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.

Trend66/100

Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.

Stability84/100

How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.

Track record96/100

Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.

Operability86/100

Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.

Margin45/100

Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.

Moat100/100

Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.

Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works

Monthly profit & loss

MonthRevenueNet profit
Sep 2025$55k$10k
Oct 2025$55k$12k
Nov 2025$59k$7k
Dec 2025$79k$19k
Jan 2026$61k$13k
Feb 2026$66k$14k
Mar 2026$92k$18k
Apr 2026$64k$11k
May 2026$77k$17k
Jun 2026$67k$19k
Jul 2026$63k$13k
Aug 2026$70k$16k

Figures verified by Empire Flippers (Amazon Seller Central).

Opportunities

  • ·Reopen the Shopify store and initially integrate it with existing Amazon inventory (via MCF) to establish a low-risk DTC channel.
  • ·Transition to holding dedicated inventory at a 3PL to support Shopify fulfillment and improve margins, branding control, and customer experience.
  • ·Revive and actively manage existing social media accounts to strengthen brand awareness and drive organic traffic.
  • ·Build an influencer network to increase visibility, social proof, and traffic across both Amazon and DTC channels.
  • ·Launch TikTok Shop as an additional revenue stream to diversify beyond Amazon and capture impulse-driven sales.

As listed by Empire Flippers.

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