$
MRRdeals
Amazon FBA Business in the Home Niche
Empire Flippers #89146Amazon FBA

Amazon FBA Business in the Home Niche

⭐MRRdeals Score · 61/100 · Top 32%
Share on X

A Amazon FBA business in the Home niche making $682k a year in net profit on $3.88M of revenue (18% margin). Profitable for 2.9 years, run in about 5 hours a week. Listed on Empire Flippers at $1.91M, 2.8× annual profit (similar businesses: 2.5×).

“This EU Amazon FBA business sells products within five sub-niches of the Home category, under five separate brands. With a strong foothold in Germany (54% of…” — Empire Flippers listing
Asking price
$1.91M
Net profit / yr
$682k
Revenue / yr
$3.88M
Multiple
2.8× profit
similar: 2.5×
Net margin
18%
Profit trend
+106%
Owner time
5 h/week
Profitable for
2.9 years
$

MRRdeals score

Empire Flippers ranking

61/ 100Top 32%
ValueTrendStabilityTrack recordOperabilityMarginMoat
Value35/100

Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.

Trend100/100

Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.

Stability86/100

How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.

Track record38/100

Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.

Operability100/100

Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.

Margin34/100

Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.

Moat50/100

Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.

Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works

Monthly profit & loss

MonthRevenueNet profit
Oct 2025$312k$54k
Nov 2025$370k$67k
Dec 2025$287k$40k
Jan 2026$374k$71k
Feb 2026$363k$73k
Mar 2026$437k$79k
Apr 2026$310k$53k
May 2026$268k$45k
Jun 2026$200k$32k
Jul 2026$271k$49k
Aug 2026$335k$55k
Sep 2026$355k$64k

Figures verified by Empire Flippers (Amazon Seller Central).

Opportunities

  • ·Expanding to new international markets, including Spain and UK
  • ·Expanding product portfolio and reactivating old listings
  • ·Improving logistics and exploring alternative shipping options
  • ·Building external traffic through Google Ads, Meta Ads, and influencers
  • ·Establishing email marketing funnels to enhance customer loyalty
  • ·Strengthening brand awareness with user-generated content and testimonials
  • ·Diversifying suppliers in Europe and Asia for stability and cost-effectiveness

Risks

  • ·An increase in Amazon ad pricing could make the ads unprofitable.
  • ·Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).

As listed by Empire Flippers.

Similar Amazon FBA listings