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MRRdeals
Amazon FBA Business in the Home Niche
Empire Flippers #88988Amazon FBA

Amazon FBA Business in the Home Niche

⭐MRRdeals Score · 62/100 · Top 28%
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A Amazon FBA business in the Home and Equipment niche making $756k a year in net profit on $3.81M of revenue (20% margin). Profitable for 9 years, run in about 15 hours a week. Listed on Empire Flippers at $2.19M, 2.9× annual profit (similar businesses: 2.5×).

“This listing is for an EU-focused Amazon FBA business with 3 well-established brands under the account, concentrated on the home, DIY, and equipment sectors.…” — Empire Flippers listing
Asking price
$2.19M
Net profit / yr
$756k
Revenue / yr
$3.81M
Multiple
2.9× profit
similar: 2.5×
Net margin
20%
Profit trend
+36%
Owner time
15 h/week
Profitable for
9 years
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MRRdeals score

Empire Flippers ranking

62/ 100Top 28%
ValueTrendStabilityTrack recordOperabilityMarginMoat
Value32/100

Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.

Trend95/100

Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.

Stability79/100

How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.

Track record100/100

Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.

Operability71/100

Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.

Margin41/100

Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.

Moat50/100

Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.

Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works

Monthly profit & loss

MonthRevenueNet profit
Oct 2025$270k$46k
Nov 2025$297k$51k
Dec 2025$289k$36k
Jan 2026$287k$50k
Feb 2026$261k$50k
Mar 2026$300k$55k
Apr 2026$303k$55k
May 2026$298k$71k
Jun 2026$321k$92k
Jul 2026$332k$75k
Aug 2026$419k$86k
Sep 2026$435k$90k

Figures verified by Empire Flippers (Amazon Seller Central).

Opportunities

  • ·Scaling the account to new countries
  • ·Adding new products or variants

Risks

  • ·Ad campaigns could become more competitive
  • ·Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).

As listed by Empire Flippers.

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