Amazon FBA Business in the Supplements Niche
MRRdeals Score · 37/100A Amazon FBA business in the Supplements niche making $319k a year in net profit on $1.62M of revenue (20% margin). Profitable for 4 years, run in about 30 hours a week. Listed on Empire Flippers at $958k, 3.0× annual profit (similar businesses: 2.5×).
“Founded in April 2022, this fast-growing supplement brand operates across multiple sales channels, creating a diversified and resilient revenue mix. Sales are…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Oct 2025 | $130k | $28k |
| Nov 2025 | $119k | $27k |
| Dec 2025 | $109k | $19k |
| Jan 2026 | $146k | $32k |
| Feb 2026 | $146k | $31k |
| Mar 2026 | $149k | $31k |
| Apr 2026 | $131k | $26k |
| May 2026 | $135k | $24k |
| Jun 2026 | $132k | $23k |
| Jul 2026 | $135k | $31k |
| Aug 2026 | $144k | $24k |
| Sep 2026 | $146k | $23k |
Figures verified by Empire Flippers (Google Analytics, Amazon Seller Central).
Opportunities
- ·New Product Development: Launch additional SKUs within the existing supplement range to increase average order value and capture more market share.
- ·Geographic Expansion: Expand further into EU and US markets, leveraging existing supplier and 3PL infrastructure to scale internationally.
- ·Marketplace Diversification: Grow presence across additional Amazon and TikTok Shop marketplaces to reduce channel concentration and increase total revenue.
- ·International DTC Growth: Extend the WooCommerce store beyond the UK through localized marketing, currency support, and international shipping optimization.
- ·Paid Media Scaling: Increase investment in paid advertising across Meta, Google, TikTok, and Amazon to accelerate customer acquisition.
- ·Conversion Rate Optimization: Improve on-site CRO through landing page testing, bundle offers, subscription optimization, and improved product positioning to maximize profitability.
Risks
- ·An increase in Amazon ad pricing could make the ads unprofitable.
As listed by Empire Flippers.
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