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MRRdeals
Amazon FBA Business in the Kitchenware Niche
Empire Flippers #86681Amazon FBAeCommerce

Amazon FBA Business in the Kitchenware Niche

MRRdeals Score · 51/100
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A Amazon FBA business in the Kitchenware and Home niche making $60k a year in net profit on $797k of revenue (7% margin). Profitable for 8 years, run in about 5 hours a week. Listed on Empire Flippers at $129k, 2.2× annual profit (similar businesses: 2.5×).

“Launched in 2018, this Amazon FBA business operates in the Kitchenware niche, selling placemat sets and other accessories. Key strengths include operating in…” — Empire Flippers listing
Asking price
$129k
Net profit / yr
$60k
Revenue / yr
$797k
Multiple
2.2× profit
similar: 2.5×
Net margin
7%
Profit trend
-28%
Owner time
5 h/week
Profitable for
8 years
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MRRdeals score

Empire Flippers ranking

51/ 100
ValueTrendStabilityTrack recordOperabilityMarginMoat
Value67/100

Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.

Trend11/100

Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.

Stability32/100

How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.

Track record100/100

Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.

Operability100/100

Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.

Margin0/100

Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.

Moat50/100

Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.

Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works

Monthly profit & loss

MonthRevenueNet profit
Jul 2025$53k$3k
Aug 2025$46k$2k
Sep 2025$54k$3k
Oct 2025$61k$3k
Nov 2025$79k$6k
Dec 2025$105k$11k
Jan 2026$87k$8k
Feb 2026$65k$4k
Mar 2026$84k$9k
Apr 2026$62k$6k
May 2026$51k$3k
Jun 2026$50k$2k

Figures verified by Empire Flippers (Amazon Seller Central, Shopify).

Opportunities

  • ·Improving inventory forecasting and reordering earlier to prevent stockouts of best-selling products
  • ·Expanding sales via advertising on additional Amazon EU marketplaces, plus UK and potentially USA
  • ·Launching new product variants on proven best-selling listings to leverage existing rankings and reviews
  • ·Streamlining the software stack to reduce costs and simplify internal processes
  • ·Scaling Shopify stores with targeted ads to grow beyond existing organic search traffic
  • ·Growing social media presence to increase brand visibility and drive traffic to Shopify stores

Risks

  • ·An increase in Advertising pricing could make the ads unprofitable.
  • ·Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
  • ·Supplier increasing prices

As listed by Empire Flippers.

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