Amazon FBA Business in the Home Niche
MRRdeals Score · 39/100A Amazon FBA business in the Home and Romance niche making $1.49M a year in net profit on $6.07M of revenue (25% margin). Profitable for 8 years, run in about 40 hours a week. Listed on Empire Flippers at $4.85M, 3.3× annual profit (similar businesses: 2.5×).
“Founded in 2019, this global, fast-growing eCommerce and FBA brand designs and sells innovative connected lifestyle products that help people stay emotionally…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Jun 2025 | $177k | $27k |
| Jul 2025 | $237k | $67k |
| Aug 2025 | $301k | $89k |
| Sep 2025 | $171k | $10k |
| Oct 2025 | $256k | $33k |
| Nov 2025 | $1.10M | $315k |
| Dec 2025 | $2.38M | $748k |
| Jan 2026 | $316k | $27k |
| Feb 2026 | $254k | $29k |
| Mar 2026 | $184k | $35k |
| Apr 2026 | $305k | $40k |
| May 2026 | $388k | $73k |
Figures verified by Empire Flippers (Google Analytics, Shopify, Amazon Seller Central).
Opportunities
- ·Expanding the product line into related categories to reach new customer segments
- ·Building retail and wholesale partnerships with major outlets and gift boutiques
- ·Entering untapped geographic markets across Asia, South America, and Africa
- ·Decreasing fixed costs via supply chain optimisation and improved shipping routes
- ·Leveraging the app ecosystem for monetisation and product integration
- ·Expanding the subscription-free model as a key competitive advantage
Risks
- ·An increase in Paid Traffic pricing could make the ads unprofitable.
- ·Supplier increasing prices
As listed by Empire Flippers.
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