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MRRdeals
Amazon FBA Business in the Outdoors Niche
Empire Flippers #78155Amazon FBAeCommerce

Amazon FBA Business in the Outdoors Niche

MRRdeals Score · 52/100
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A Amazon FBA business in the Outdoors niche making $596k a year in net profit on $6.68M of revenue (9% margin). Profitable for 12 years, run in about 1 hour a week. Listed on Empire Flippers at $1.39M, 2.3× annual profit (similar businesses: 2.5×).

“This listing is for an Amazon FBA and Shopify business established in January 2015 in the outdoors and apparel & accessories niches. Registered through Amazon…” — Empire Flippers listing
Asking price
$1.39M
Net profit / yr
$596k
Revenue / yr
$6.68M
Multiple
2.3× profit
similar: 2.5×
Net margin
9%
Profit trend
-14%
Owner time
1 h/week
Profitable for
12 years
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MRRdeals score

Empire Flippers ranking

52/ 100
ValueTrendStabilityTrack recordOperabilityMarginMoat
Value60/100

Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.

Trend29/100

Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.

Stability25/100

How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.

Track record100/100

Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.

Operability100/100

Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.

Margin0/100

Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.

Moat50/100

Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.

Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works

Monthly profit & loss

MonthRevenueNet profit
Jul 2025$472k$48k
Aug 2025$422k$31k
Sep 2025$484k$50k
Oct 2025$498k$37k
Nov 2025$641k$26k
Dec 2025$971k$124k
Jan 2026$423k-$360
Feb 2026$386k$14k
Mar 2026$551k$51k
Apr 2026$657k$82k
May 2026$600k$66k
Jun 2026$577k$66k

Figures verified by Empire Flippers (Amazon Seller Central, Shopify).

Opportunities

  • ·Growing international sales
  • ·Expanding product offerings
  • ·Marketing the business outside of Amazon through social media

Risks

  • ·Changes in manufacturing costs can affect the margins of the business
  • ·An increase in Amazon ad pricing could adversely affect the economics of the business.

As listed by Empire Flippers.

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