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MRRdeals
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DEMRRdeals Score · 43/100
E commerce·Founded Aug 2014·Revenue rank #25
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Revenue 30dOne-shot
$21.7K-46.0%
Asking
$390K
$MRRdeals score
43/100

Established DACH outdoor hammock brand with own-developed, high-margin products, strong customer trust, proven sales history, and a lean, largely automated e-commerce setup.

Numbers that matter

MRR
$0/mo
No recurring subs
Revenue 30d
$21.7K
Cash actually collected
All-time
$5M
Active subscriptions
0
Not a subscription business
Total customers
0
All-time count
Growth 30d
-46.0%
Profit margin
20%
Multiple
1.5x
Asking / ARR
Payback
135.0 mo
At current margin
At a glance
Founded
12.3 yr ago
Listed
1mo ago
Payments
Shopify
Audience
B2C
18.6K visitors / month·$117.00 per visitor

Score breakdown

How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.

ProfitabilityGrowthProductMoatOperabilityRiskMarket
Profitability38/100

Payback period, asking price vs category median multiple, and 30-day profit margin.

Growth0/100

30-day MRR delta, with a small bonus when historical snapshots confirm a sustained climb.

Product44/100

Revenue per visitor, customer count, plus live-site UX signals (pricing reachability, core pages, copyright freshness).

Moat41/100

AI-disruption risk, presence on review platforms (G2, ProductHunt, AppSumo…), penalty when built on no-code rails.

Operability44/100

Diversity of marketing channels, Merchant-of-Record status, cofounder count. Solo founders and no-code stacks get docked.

Risk57/100

Listing freshness, payment provider trust, business age, customer concentration. Higher score = less risky.

Market55/100

Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.

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