Toeic Mastery
What this SaaS is
A mobile app provides TOEIC practice tests, score predictions, and AI-generated analysis of incorrect answers.
- TOEIC practice tests
- Score predictions
- AI error analysis
- Free trial
- Single acquisition channel— All customers come from one acquisition channel. Pull the plug and revenue dies.
Numbers that matter
Mobile app
Apple and Google keep 15–30% of subscriptions: check whether the revenue and margin above are before or after the store commission, and plan the transfer of the app and its subscriptions through App Store Connect or Google Play.
Tech stack
Marketing channels
Score breakdown
How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.
Payback at the stated margin, asking multiple vs the category median, and profit margin. The heaviest axis: what you pay for what it earns.
Revenue trend over the last ~90 days from our daily snapshots (30-day figure when history is short), capped so one spike can't dominate, minus a penalty for erratic revenue.
Paying customers, revenue scale and traffic (log scales), plus live-site health (reachable pricing page, core pages, maintained site).
AI-disruption risk, organic search presence, recurring B2B revenue; penalties for thin AI wrappers and no-code lock-in.
How turnkey the takeover is: diversity of marketing channels, Merchant-of-Record status, team.
Higher = safer. Business age, breadth of the customer base (concentration risk), recurring vs one-off revenue, known payment provider.
Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.
Market read
- TAMmid
TOEIC preparation serves a large international learner base, but remains narrower than general language-learning markets.
- Saturationmature
Established test-prep apps and courses already compete for TOEIC learners across major markets.
- 3y trendgrowing
Demand for English credentials and mobile test preparation continues to support steady category growth.
- AI disruptionvulnerable
AI can reproduce practice questions and feedback, while trusted scoring and a strong content library offer some defense.
- Hype cyclemainstream
AI study companions are mainstream, and TOEIC preparation is an established education category.
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