Ipso Facto
⭐MRRdeals Score · 58/100 · Top 34%What this SaaS is
An iOS app delivers a swipeable feed of hand-verified fun facts, explanations, and a home-screen widget.
- Swipeable fun-fact feed
- Hand-verified facts
- Explanations for each fact
- Native home-screen widget
- Founded <12mo ago— Less than 12 months of operating history. Retention is unproven.
Numbers that matter
Mobile app
Apple and Google keep 15–30% of subscriptions: check whether the revenue and margin above are before or after the store commission, and plan the transfer of the app and its subscriptions through App Store Connect or Google Play.
Tech stack
Marketing channels
Score breakdown
How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.
Payback at the stated margin, asking multiple vs the category median, and profit margin. The heaviest axis: what you pay for what it earns.
Revenue trend over the last ~90 days from our daily snapshots (30-day figure when history is short), capped so one spike can't dominate, minus a penalty for erratic revenue.
Paying customers, revenue scale and traffic (log scales), plus live-site health (reachable pricing page, core pages, maintained site).
AI-disruption risk, organic search presence, recurring B2B revenue; penalties for thin AI wrappers and no-code lock-in.
How turnkey the takeover is: diversity of marketing channels, Merchant-of-Record status, team.
Higher = safer. Business age, breadth of the customer base (concentration risk), recurring vs one-off revenue, known payment provider.
Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.
Market read
- TAMmid
Consumer trivia can reach a broad audience, but monetization is constrained by free content and low purchase intent.
- Saturationmature
Trivia apps, fact feeds, and educational content platforms already compete for the same casual attention.
- 3y trendstable
Interest in bite-sized learning persists, but the format lacks a clear structural growth catalyst.
- AI disruptionwrapper killable
A swipe feed of facts and explanations is easy to reproduce with general-purpose AI and basic app development.
- Hype cyclemainstream
Bite-sized learning is an established mainstream format rather than a newly emerging category.
Run the numbers
Before you make an offer
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