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MRRdeals
Refs

Refs

MRRdeals Score · 46/100
Content Creation·Founded Oct 2026·Revenue rank #4,786
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MRR
$154/mo
Asking
$8K
$MRRdeals score
46/100

What this SaaS is

Catalogs launch-video examples with shot-by-shot measurements, blueprints, formulas, and prompts for use with Claude and other coding agents.

SubscriptionFree; Pro $16/mo · $120/year ($60 first year with REFS50)A creator-tools operator who can grow the archive and convert video creators and AI-agent users into recurring subscribers.
Key features
  • Searchable launch-video archive
  • Shot-by-shot measurements and cut timelines
  • Blueprint plates and field notes
  • Copy-ready agent prompts
  • MCP access for Claude Code, Codex, and Cursor

Numbers that matter

MRR
$154/mo
Revenue 30d
$422
Cash actually collected
All-time
$422
Active subscriptions
13
Total customers
—
Not reported by TrustMRR
Growth 30d
—
Profit margin
80%
Multiple
1.6x
Asking / ARR
Payback
65.1 mo
At current margin
At a glance
Founded
1 mo ago
Listed
6d ago · fresh
Payments
Dodopayment
Audience
B2C
Websiterefs.video

Tech stack

frontend
nextjsreact

Marketing channels

social
twitter

Score breakdown

How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.

ValueGrowthTractionMoatOperabilityRiskMarket
Value45/100

Payback at the stated margin, asking multiple vs the category median, and profit margin. The heaviest axis: what you pay for what it earns.

Growth35/100

Revenue trend over the last ~90 days from our daily snapshots (30-day figure when history is short), capped so one spike can't dominate, minus a penalty for erratic revenue.

Traction36/100

Paying customers, revenue scale and traffic (log scales), plus live-site health (reachable pricing page, core pages, maintained site).

Moat34/100

AI-disruption risk, organic search presence, recurring B2B revenue; penalties for thin AI wrappers and no-code lock-in.

Operability40/100

How turnkey the takeover is: diversity of marketing channels, Merchant-of-Record status, team.

Risk57/100

Higher = safer. Business age, breadth of the customer base (concentration risk), recurring vs one-off revenue, known payment provider.

Market56/100

Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.

Market read

  • TAM
    small

    A consumer tool for supplying Claude with video references serves a narrow creator niche with limited standalone spending.

  • Saturation
    mature

    Reference libraries, prompt tools, and AI-assisted video products already compete for creators’ attention.

  • 3y trend
    growing

    Generative video adoption is expanding demand for examples and shot-level guidance among creators.

  • AI disruption
    wrapper killable

    A reference-search interface around Claude can be replicated quickly by a solo developer or absorbed into model products.

  • Hype cycle
    mainstream

    AI-assisted content creation is mainstream, while specialized reference tools remain a niche extension.

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