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MRRdeals
Hyperfocal

Hyperfocal

CAMRRdeals Score · 50/100
Content Creation·Founded Jan 2026·Revenue rank #3,538
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MRR
$122/mo-16.5%
Asking
$3.5K
$MRRdeals score
50/100

What this SaaS is

Generates Lightroom and Photoshop ACR presets and video LUTs from text descriptions or reference photos.

SubscriptionA photography software operator who can improve acquisition and convert the existing subscribers into a larger recurring customer base.
Key features
  • Text-to-preset generation
  • Reference-photo-based preset generation
  • Lightroom preset output
  • Photoshop ACR preset output
  • Video LUT generation
Things to scrutinise
  • Founded <12mo ago— Less than 12 months of operating history. Retention is unproven.
  • Wrapper-killable— Essentially a UI over OpenAI/Anthropic. Any solo dev could rebuild it in a weekend.

Numbers that matter

MRR
$122/mo
Revenue 30d
$72
Cash actually collected
All-time
$1.5K
Active subscriptions
12
Total customers
—
Not reported by TrustMRR
Growth 30d
-16.5%
Profit margin
95%
Multiple
4.1x
Asking / ARR
Payback
30.3 mo
At current margin
At a glance
Founded
10 mo ago
Listed
6mo ago · stale
Payments
Stripe
Audience
B2C
Websitehprfcl.com

Tech stack

frontend
tailwindcsscsshtml5javascript
backend
railsstripesentryawsopenaipostgresqlnginx

Score breakdown

How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.

ValueGrowthTractionMoatOperabilityRiskMarket
Value76/100

Payback at the stated margin, asking multiple vs the category median, and profit margin. The heaviest axis: what you pay for what it earns.

Growth0/100

Revenue trend over the last ~90 days from our daily snapshots (30-day figure when history is short), capped so one spike can't dominate, minus a penalty for erratic revenue.

Traction38/100

Paying customers, revenue scale and traffic (log scales), plus live-site health (reachable pricing page, core pages, maintained site).

Moat34/100

AI-disruption risk, organic search presence, recurring B2B revenue; penalties for thin AI wrappers and no-code lock-in.

Operability44/100

How turnkey the takeover is: diversity of marketing channels, Merchant-of-Record status, team.

Risk65/100

Higher = safer. Business age, breadth of the customer base (concentration risk), recurring vs one-off revenue, known payment provider.

Market51/100

Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.

Market read

  • TAM
    small

    The target market of photographers is niche, limiting the total addressable market.

  • Saturation
    mature

    The market for presets and LUTs is well-established with many competitors.

  • 3y trend
    stable

    The demand for photo and video editing tools has remained consistent without significant growth.

  • AI disruption
    wrapper killable

    The product can be easily replicated by individual developers using existing tools.

  • Hype cycle
    mainstream

    The concept of presets is widely accepted and utilized in the photography community.

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