nutrIA
⭐MRRdeals Score · 58/100 · Top 34%What this SaaS is
A mobile app that tracks nutrition habits, recognizes food, and provides personalized feedback and challenges.
- Food recognition
- Nutrition habit tracking
- Personalized recommendations
- Daily feedback
- Gamified challenges
Numbers that matter
Mobile app
Apple and Google keep 15–30% of subscriptions: check whether the revenue and margin above are before or after the store commission, and plan the transfer of the app and its subscriptions through App Store Connect or Google Play.
Tech stack
Score breakdown
How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.
Payback at the stated margin, asking multiple vs the category median, and profit margin. The heaviest axis: what you pay for what it earns.
Revenue trend over the last ~90 days from our daily snapshots (30-day figure when history is short), capped so one spike can't dominate, minus a penalty for erratic revenue.
Paying customers, revenue scale and traffic (log scales), plus live-site health (reachable pricing page, core pages, maintained site).
AI-disruption risk, organic search presence, recurring B2B revenue; penalties for thin AI wrappers and no-code lock-in.
How turnkey the takeover is: diversity of marketing channels, Merchant-of-Record status, team.
Higher = safer. Business age, breadth of the customer base (concentration risk), recurring vs one-off revenue, known payment provider.
Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.
Market read
- TAMmid
The app targets a broad consumer base interested in health and wellness, indicating a mid-sized market.
- Saturationgrowing
The nutrition app market is competitive but still has room for innovation, suggesting a growing saturation.
- 3y trendgrowing
The increasing focus on health and wellness apps indicates a growing trend in the last three years.
- AI disruptionvulnerable
The reliance on AI for personalization makes it vulnerable to competitors who can replicate features quickly.
- Hype cyclemainstream
Nutrition apps are widely adopted, placing them in the mainstream phase of the hype cycle.
Run the numbers
Before you make an offer
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