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MRRdeals
Flex Aura – AI Fitness App with 250k Users (Organic Growth)

Flex Aura – AI Fitness App with 250k Users (Organic Growth)

MRRdeals Score · 47/100
Health & Fitness·Founded Jan 2026·Revenue rank #1,603
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MRR
$1.1K/mo-20.8%
Asking
$120K
$MRRdeals score
47/100

Flex Aura is an AI-powered fitness app designed to provide a complete, personalized fitness experience. Core features include: * AI-based calorie tracking and meal analysis * Personalized diet and w

What this SaaS is

AI-powered fitness app offering personalized diet and workout plans.

SubscriptionA fitness tech company looking to expand into AI-driven solutions.
Key features
  • AI calorie tracking
  • Personalized meal plans
  • User-friendly interface
Things to scrutinise
  • Founded <12mo agoLess than 12 months of operating history. Retention is unproven.
  • No active customersZero customers reported. Hard to model retention or growth.
  • Single acquisition channelAll customers come from one acquisition channel. Pull the plug and revenue dies.

Numbers that matter

MRR
$1.1K/mo
Revenue 30d
$1.3K
Cash actually collected
All-time
$4.5K
Active subscriptions
2.4K
Total customers
0
All-time count
Growth 30d
-20.8%
Profit margin
90%
Multiple
7.5x
Asking / ARR
Payback
119.3 mo
At current margin
At a glance
Founded
6 mo ago
Listed
2mo ago
Payments
Revenuecat
Audience
B2C

Tech stack

frontend
reactnativeexpo
backend
supabase

Score breakdown

How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.

ProfitabilityGrowthProductMoatOperabilityRiskMarket
Profitability20/100

Payback period, asking price vs category median multiple, and 30-day profit margin.

Growth0/100

30-day MRR delta, with a small bonus when historical snapshots confirm a sustained climb.

Product67/100

Revenue per visitor, customer count, plus live-site UX signals (pricing reachability, core pages, copyright freshness).

Moat51/100

AI-disruption risk, presence on review platforms (G2, ProductHunt, AppSumo…), penalty when built on no-code rails.

Operability44/100

Diversity of marketing channels, Merchant-of-Record status, cofounder count. Solo founders and no-code stacks get docked.

Risk73/100

Listing freshness, payment provider trust, business age, customer concentration. Higher score = less risky.

Market65/100

Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.

Market read

  • TAM
    mid

    The health and fitness app market has a sizable user base but is not overwhelmingly large.

  • Saturation
    growing

    The market is experiencing growth with increasing interest in personalized fitness solutions.

  • 3y trend
    growing

    The trend is growing as more consumers seek AI-driven health and fitness solutions.

  • AI disruption
    resilient

    The app's reliance on AI for personalization makes it less vulnerable to simple replication.

  • Hype cycle
    mainstream

    The concept of AI in fitness is now mainstream, with many users familiar with such applications.

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