Doors Delivered
What this SaaS is
Online retailer selling internal and external doors, fire doors, and door accessories to UK consumers.
- Internal, external, and fire door catalogue
- Door handles, hinges, frames, and other accessories
- Product filters by style, finish, type, and brand
- Online shopping cart and checkout
- Non-recurring revenue— No active subscriptions. The cash isn't contractually guaranteed to repeat.
Numbers that matter
Score breakdown
How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.
Payback at the stated margin, asking multiple vs the category median, and profit margin. The heaviest axis: what you pay for what it earns.
Revenue trend over the last ~90 days from our daily snapshots (30-day figure when history is short), capped so one spike can't dominate, minus a penalty for erratic revenue.
Paying customers, revenue scale and traffic (log scales), plus live-site health (reachable pricing page, core pages, maintained site).
AI-disruption risk, organic search presence, recurring B2B revenue; penalties for thin AI wrappers and no-code lock-in.
How turnkey the takeover is: diversity of marketing channels, Merchant-of-Record status, team.
Higher = safer. Business age, breadth of the customer base (concentration risk), recurring vs one-off revenue, known payment provider.
Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.
Market read
- TAMmid
The market for internal doors is sizable but not expansive, fitting a mid TAM classification.
- Saturationmature
The e-commerce space for home improvement products is well-established, indicating mature saturation.
- 3y trendgrowing
Consumer interest in home improvement has increased, suggesting a growing trend over the last three years.
- AI disruptionwrapper killable
The product offering is basic and could be easily replicated by a solo developer, indicating wrapper-killable risk.
- Hype cyclemainstream
E-commerce for home goods is widely adopted, placing it in the mainstream phase of the hype cycle.
Run the numbers
Before you make an offer
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