cali
MRRdeals Score · 42/100Cali is a modern, intuitive calorie tracker designed to make healthy eating effortless. Scan barcodes, log meals in seconds, and track your daily nutrition with a beautifully clean interface. With per
What this SaaS is
Cali is a calorie tracker app that simplifies meal logging and nutrition tracking.
- Barcode scanning
- Meal logging
- Nutrition tracking
- User-friendly interface
- No active customers— Zero customers reported. Hard to model retention or growth.
- Founded <12mo ago— Less than 12 months of operating history. Retention is unproven.
- Single acquisition channel— All customers come from one acquisition channel. Pull the plug and revenue dies.
Numbers that matter
Founders
Tech stack
Marketing channels
Score breakdown
How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.
Payback period, asking price vs category median multiple, and 30-day profit margin.
30-day MRR delta, with a small bonus when historical snapshots confirm a sustained climb.
Revenue per visitor, customer count, plus live-site UX signals (pricing reachability, core pages, copyright freshness).
AI-disruption risk, presence on review platforms (G2, ProductHunt, AppSumo…), penalty when built on no-code rails.
Diversity of marketing channels, Merchant-of-Record status, cofounder count. Solo founders and no-code stacks get docked.
Listing freshness, payment provider trust, business age, customer concentration. Higher score = less risky.
Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.
Market read
- TAMmid
The target market for calorie tracking apps is sizable but not expansive.
- Saturationmature
The market is filled with established players like MyFitnessPal and Lose It!
- 3y trendgrowing
Interest in health and fitness apps has increased, especially post-pandemic.
- AI disruptionwrapper killable
The core functionality can be easily replicated by solo developers.
- Hype cyclemainstream
Calorie tracking apps are widely used and accepted in the mainstream.
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