Info Product Business in the Hobbies Niche
MRRdeals Score · 58/100 · Top 40%A Info Product business in the Hobbies and Music niche making $72k a year in net profit on $176k of revenue (41% margin). Profitable for 13 years, run in about 1 hour a week. Listed on Empire Flippers at $129k, 1.8× annual profit (similar businesses: 2.0×).
“Launched in 2013, this Info Product and YouTube business operates in the evergreen adult piano education niche. The business sells prerecorded online piano…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Oct 2025 | $16k | $12k |
| Nov 2025 | $9k | $3k |
| Dec 2025 | $25k | $14k |
| Jan 2026 | $38k | $11k |
| Feb 2026 | $33k | $10k |
| Mar 2026 | $13k | $1k |
| Apr 2026 | $9k | $4k |
| May 2026 | $7k | $4k |
| Jun 2026 | $4k | $2k |
| Jul 2026 | $6k | $2k |
| Aug 2026 | $6k | $2k |
| Sep 2026 | $8k | $5k |
Figures verified by Empire Flippers (YouTube, Google Analytics, Stripe, PayPal).
Opportunities
- ·Reviving the YouTube channel with weekly piano lessons targeting adult beginners and directing viewers into the existing funnel
- ·Leveraging the 100,000-plus subscriber base and evergreen video library to generate qualified traffic and customers
- ·Expanding the affiliate program by recruiting relevant creators, providing promotional resources, and tracking partner performance
- ·Introducing new instructors through regular content while continuing to leverage the existing course library
- ·Optimizing the existing funnel based on YouTube and affiliate performance before pursuing broader product expansion
Risks
- ·The content could become outdated as industry trends change, reducing the product's appeal and sales.
- ·Increased competition or the availability of free alternatives may reduce consumer demand, making it harder to attract paying customers.
- ·YouTube updates to ranking factors may influence future traffic performance.
- ·Fluctuating RPMs could lead to generating less revenue.
As listed by Empire Flippers.