Amazon FBM Business in the Home Niche
MRRdeals Score · 54/100 · Top 49%A Amazon FBM business in the Home niche making $193k a year in net profit on $2.95M of revenue (7% margin). Profitable for 2.1 years, run in about 30 hours a week. Listed on Empire Flippers at $386k, 2.0× annual profit (similar businesses: 2.5×).
“Launched in the UK, this thriving online business specializes in home comfort products, with its flagship offering being a highly profitable mattress topper…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Jul 2025 | $99k | $2k |
| Aug 2025 | $203k | $16k |
| Sep 2025 | $348k | $39k |
| Oct 2025 | $412k | $50k |
| Nov 2025 | $333k | $27k |
| Dec 2025 | $325k | $28k |
| Jan 2026 | $286k | $18k |
| Feb 2026 | $241k | $8k |
| Mar 2026 | $222k | $5k |
| Apr 2026 | $192k | $1k |
| May 2026 | $151k | -$728 |
| Jun 2026 | $140k | $785 |
Figures verified by Empire Flippers (Amazon Seller Central).
Opportunities
- ·Expanding into additional EU marketplaces beyond the UK to capture new customers
- ·Launching new products to diversify offerings and increase overall sales
- ·Investing more in international marketing and logistics to support EU growth
Risks
- ·An increase in Amazon ad pricing could make the ads unprofitable.
- ·Amazon can suspend or cancel your account due to a breach of its terms of service (ToS).
As listed by Empire Flippers.
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