SaaS Business in the SEO Niche
MRRdeals Score · 47/100A SaaS business in the SEO niche making $556k a year in net profit on $735k of revenue (76% margin). Profitable for 4 years, run in about 40 hours a week. Listed on Empire Flippers at $1.61M, 2.9× annual profit (similar businesses: 3.0×).
“This SaaS business provides an AI-powered SEO tool that helps marketers and business owners improve their rankings on Google and gain visibility in large…” — Empire Flippers listing
MRRdeals score
Empire Flippers ranking
Asking multiple of annual profit vs the median of on-sale listings of the same kind (Amazon, e-commerce, content, subscription…). 40 % under the median = full marks. Weight: 35 % of the score.
Empire Flippers' own net-profit trend (70 %) and revenue trend (30 %): -30 % or worse scores zero, +30 % or better full marks. Weight: 20 % of the score.
How steady monthly net profit is over the P&L lines Empire Flippers publishes. A rollercoaster business is riskier to underwrite. Weight: 10 % of the score.
Years since the business first made money: one year or less scores zero, six years or more full marks. Weight: 10 % of the score.
Owner hours per week: 5 h or less is full marks, 40 h is a full-time job and scores zero. Weight: 10 % of the score.
Net margin compared with similar businesses (an Amazon brand at 25 % is good, a content site at 25 % is not). Weight: 10 % of the score.
Registered trademark and approval for Empire Flippers' private lenders (a second vetting). Weight: 5 % of the score.
Scored against the Empire Flippers listings on sale today, with criteria built for their audited profit data. Not comparable with the score of TrustMRR listings. How it works
Monthly profit & loss
| Month | Revenue | Net profit |
|---|---|---|
| Sep 2025 | $57k | $43k |
| Oct 2025 | $63k | $53k |
| Nov 2025 | $79k | $66k |
| Dec 2025 | $47k | $32k |
| Jan 2026 | $54k | $48k |
| Feb 2026 | $38k | $24k |
| Mar 2026 | $42k | $27k |
| Apr 2026 | $65k | $50k |
| May 2026 | $81k | $61k |
| Jun 2026 | $84k | $61k |
| Jul 2026 | $71k | $52k |
| Aug 2026 | $55k | $39k |
Figures verified by Empire Flippers (Google Analytics, Stripe).
Opportunities
- ·Expanding marketing efforts through Meta ads and webinars
- ·Investing further in YouTube content and diversification
- ·Developing new features in response to AI search market trends
Risks
- ·Due to constant changes in technology, competition, and the market as a whole, the software could become irrelevant.
- ·Any extended downtime or security breach could erode user trust – service failures often lead to customer churn as clients quickly seek more reliable alternatives.
As listed by Empire Flippers.
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