
Wagiff App
What this SaaS is
A mobile app that helps users quit pornography and track nofap progress, targeting MENA markets.
- Nofap progress tracking
- Mobile app built with Expo and React Native
- Subscription billing via Superwall
- Founded <12mo ago— Less than 12 months of operating history. Retention is unproven.
- Live site unreachable— Live site returns errors. The asset may already be dead.
Numbers that matter
Mobile app
Apple and Google keep 15–30% of subscriptions: check whether the revenue and margin above are before or after the store commission, and plan the transfer of the app and its subscriptions through App Store Connect or Google Play.
Tech stack
Marketing channels
Score breakdown
How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.
Payback at the stated margin, asking multiple vs the category median, and profit margin. The heaviest axis: what you pay for what it earns.
Revenue trend over the last ~90 days from our daily snapshots (30-day figure when history is short), capped so one spike can't dominate, minus a penalty for erratic revenue.
Paying customers, revenue scale and traffic (log scales), plus live-site health (reachable pricing page, core pages, maintained site).
AI-disruption risk, organic search presence, recurring B2B revenue; penalties for thin AI wrappers and no-code lock-in.
How turnkey the takeover is: diversity of marketing channels, Merchant-of-Record status, team.
Higher = safer. Business age, breadth of the customer base (concentration risk), recurring vs one-off revenue, known payment provider.
Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.
Market read
- TAMmid
MENA offers a sizable mobile audience, but the focused habit-change niche limits monetizable demand.
- Saturationmature
Habit-tracking and quitting apps are established, with many substitutes and low switching costs.
- 3y trendgrowing
Rising smartphone use and interest in digital wellness support continued demand for behavior-change apps.
- AI disruptionvulnerable
AI coaching can replicate basic prompts and tracking, while retention depends on differentiated community and outcomes.
- Hype cyclemainstream
Digital wellness is mainstream, though nofap-specific products remain a narrower consumer category.
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