
StudyScout
What this SaaS is
Aggregates paid online studies and focus groups for consumers.
- Paid study aggregation
- Focus group listings
- Organic UGC acquisition
- Founded <12mo ago— Less than 12 months of operating history. Retention is unproven.
- Live site unreachable— Live site returns errors. The asset may already be dead.
Numbers that matter
Tech stack
Score breakdown
How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.
Payback at the stated margin, asking multiple vs the category median, and profit margin. The heaviest axis: what you pay for what it earns.
Revenue trend over the last ~90 days from our daily snapshots (30-day figure when history is short), capped so one spike can't dominate, minus a penalty for erratic revenue.
Paying customers, revenue scale and traffic (log scales), plus live-site health (reachable pricing page, core pages, maintained site).
AI-disruption risk, organic search presence, recurring B2B revenue; penalties for thin AI wrappers and no-code lock-in.
How turnkey the takeover is: diversity of marketing channels, Merchant-of-Record status, team.
Higher = safer. Business age, breadth of the customer base (concentration risk), recurring vs one-off revenue, known payment provider.
Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.
Market read
- TAMmid
The market for online studies and focus groups has a moderate number of participants and demand.
- Saturationgrowing
The niche is expanding as more users seek online study opportunities, but competition is increasing.
- 3y trendgrowing
The organic growth and viral potential indicate a positive trend in user interest and engagement.
- AI disruptionvulnerable
The model could be replicated easily by others, posing a risk of disruption.
- Hype cyclemainstream
The concept is widely recognized and adopted, indicating it is in the mainstream phase.
Run the numbers
Before you make an offer
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