Stellar
MRRdeals Score · 45/100What this SaaS is
Runs A/B tests on websites to compare variations and measure performance.
- Website A/B testing
- Free trial
- Affiliate and partner program
- Documentation
Numbers that matter
Score breakdown
How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.
Payback at the stated margin, asking multiple vs the category median, and profit margin. The heaviest axis: what you pay for what it earns.
Revenue trend over the last ~90 days from our daily snapshots (30-day figure when history is short), capped so one spike can't dominate, minus a penalty for erratic revenue.
Paying customers, revenue scale and traffic (log scales), plus live-site health (reachable pricing page, core pages, maintained site).
AI-disruption risk, organic search presence, recurring B2B revenue; penalties for thin AI wrappers and no-code lock-in.
How turnkey the takeover is: diversity of marketing channels, Merchant-of-Record status, team.
Higher = safer. Business age, breadth of the customer base (concentration risk), recurring vs one-off revenue, known payment provider.
Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.
Market read
- TAMmid
The A/B testing market is sizable but not enormous, catering mainly to established businesses.
- Saturationmature
Many players exist in the A/B testing space, indicating a mature market with established competitors.
- 3y trendgrowing
Interest in A/B testing has grown as businesses increasingly focus on data-driven decisions.
- AI disruptionwrapper killable
The product is a basic wrapper around existing A/B testing methodologies, making it easily replicable.
- Hype cyclemainstream
A/B testing tools are widely used and accepted, placing them in the mainstream phase.
Run the numbers
Before you make an offer
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