Rosewell
MRRdeals Score · 54/100 · Top 46%What this SaaS is
Rosewell sells an online course on building and scaling a software app with AI coding tools.
- Online app-building course
- Private email list of 150 opted-in customers
- Stripe account included in sale
- Non-recurring revenue— No active subscriptions. The cash isn't contractually guaranteed to repeat.
Numbers that matter
Tech stack
Score breakdown
How the composite score above splits across seven independent signals. Each axis is graded 0-100. Hover for details.
Payback at the stated margin, asking multiple vs the category median, and profit margin. The heaviest axis: what you pay for what it earns.
Revenue trend over the last ~90 days from our daily snapshots (30-day figure when history is short), capped so one spike can't dominate, minus a penalty for erratic revenue.
Paying customers, revenue scale and traffic (log scales), plus live-site health (reachable pricing page, core pages, maintained site).
AI-disruption risk, organic search presence, recurring B2B revenue; penalties for thin AI wrappers and no-code lock-in.
How turnkey the takeover is: diversity of marketing channels, Merchant-of-Record status, team.
Higher = safer. Business age, breadth of the customer base (concentration risk), recurring vs one-off revenue, known payment provider.
Structured market read across TAM, saturation, 3-year trend, and hype cycle, blended with our category momentum signal.
Market read
- TAMmid
The education market for coding courses is sizable but not enormous, fitting a mid TAM.
- Saturationmature
Many online coding courses exist, indicating a mature market with established competitors.
- 3y trendgrowing
Interest in coding education has increased, reflecting a growing trend in the last three years.
- AI disruptionwrapper killable
The course concept is simple enough that it could be replicated easily by a solo developer, posing a wrapper-killable risk.
- Hype cyclemainstream
Online education platforms are widely accepted, placing them in the mainstream phase of the hype cycle.
Run the numbers
Before you make an offer
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